Sr Social Media Specialist
Current- Works collaboratively with the PR, marketing, and sales teams to develop creative and engaging social campaigns, and to support growth of followers and engagement on social channels.
- Proactively helps monitor social platforms like YouTube, Instagram, and Facebook, and works with customer service team to coordinate rapid responses in alignment with existing processes.
- Leverages data to understand audience behaviors and refine social media content strategy—applying insights to maximize engagement and drive traffic to the website.Key Projects: - YouTube Video Title Optimization: Led.