Public Relations and Media Engagement:- Database Management: search, collect, and update databases of journalists, stylists, and influencers to ensure comprehensive and current contacts.- Project Development: develop detailed implementation plans for individual projects, ensuring they are well-executed and supported from inception to completion.- Networking: establish and maintain connections with media outlets, influencers, and celebrity managers to enhance brand visibility and… Show more Public Relations and Media Engagement:- Database Management: search, collect, and update databases of journalists, stylists, and influencers to ensure comprehensive and current contacts.- Project Development: develop detailed implementation plans for individual projects, ensuring they are well-executed and supported from inception to completion.- Networking: establish and maintain connections with media outlets, influencers, and celebrity managers to enhance brand visibility and collaboration opportunities.- Press Communication: write press releases and craft compelling stories to promote the brand and its products effectively.Creative Strategy and Collaboration:- Idea Generation: generate new creative ideas, informational events, collaborations, and other special projects to keep the brand innovative and engaging.- Storytelling: create and narrate stories around the brand to build a strong, relatable identity that resonates with the audience. Show less

Key Responsibilities:1. Influencer Engagement and Relationship Management: lead the influencer marketing efforts by establishing and nurturing strong relationships with key influencers. This involves communicating with influencers, sending out gifts, and managing special projects and integrations that align with our brand's marketing strategy.2. Reporting and Analytics: responsible for compiling and delivering comprehensive reports. These reports provide insights into the… Show more Key Responsibilities:1. Influencer Engagement and Relationship Management: lead the influencer marketing efforts by establishing and nurturing strong relationships with key influencers. This involves communicating with influencers, sending out gifts, and managing special projects and integrations that align with our brand's marketing strategy.2. Reporting and Analytics: responsible for compiling and delivering comprehensive reports. These reports provide insights into the effectiveness of our influencer campaigns, helping to shape future strategies and decisions.3. Team Collaboration: actively participate in team meetings, contributing valuable insights and collaborating on various projects. This role involves working closely with other team members to ensure a cohesive and effective approach to our influencer marketing initiatives.In this role, I leverage my communication skills and strategic thinking to enhance our brand's presence through influencer partnerships. My focus is on creating impactful marketing campaigns that resonate with our target audience and drive our brand's objectives. Show less

Identifying and approving influencers on platforms such as Instagram, Telegram, TikTok, and YouTube for paid and organic collaborations; Establishing connections with influencers through gifting and maintaining relationships; Overseeing the release of advertising integrations; Collecting statistics and analyzing campaign efficiency; Budgeting; Collaborating with a team including a junior Influencer Manager, SMM, PR, and Paid Ads specialists for a cohesive approach;… Show more Identifying and approving influencers on platforms such as Instagram, Telegram, TikTok, and YouTube for paid and organic collaborations; Establishing connections with influencers through gifting and maintaining relationships; Overseeing the release of advertising integrations; Collecting statistics and analyzing campaign efficiency; Budgeting; Collaborating with a team including a junior Influencer Manager, SMM, PR, and Paid Ads specialists for a cohesive approach; Managing the dispatch of products, agreements, and payments to influencers; Creating briefs for integrations and ensuring compliance. Show less

Planning and developing a PR strategy to promote COVER; Conducting market research in the USA/EU for positioning purposes;Assisting in distribution; Participating in brainstorming sessions with the team; Influencer marketing and collaborations with celebrities, including identifying relevant connections and managing relationships and campaigns with them; Handling inbound PR inquiries; Monitoring news and current events to identify opportunities and potential risks that… Show more Planning and developing a PR strategy to promote COVER; Conducting market research in the USA/EU for positioning purposes;Assisting in distribution; Participating in brainstorming sessions with the team; Influencer marketing and collaborations with celebrities, including identifying relevant connections and managing relationships and campaigns with them; Handling inbound PR inquiries; Monitoring news and current events to identify opportunities and potential risks that could impact the company's reputation; Developing unique concepts to enhance brand image and recognition;Collaborating on special projects; Crisis management; Managing reporting on PR expenses and its efficiency. Show less

- Creation and Implementation of the PR plan for the client;- Initiation of new ideas for the project’s promotion;- Trendwatching, monitoring, research;- Initiation of publications for the project;- Influencer and celebrity styling;- Initiations of podcasts and conferences participation;- Initiations of collaborations;- Support of client’s events: invitation list, creative ideas, copywriting if needed;- Op-eds suggestions for the client;

In 2020 I've worked with a bunch of Ukrainian businesses. mostly in the food/beverage area.Later on, in 2021 I've worked with big Ukrainian businesses as Lavla, Oh My Big Plan as English copywriter, creating texts and also translating existing ones into English. In the same year I've worked as copywriter for Ukrainian slow-fashion brand CULTNAKED (later promoted to Head of Communications). There I've written product descriptions, all website information and worked with social media… Show more In 2020 I've worked with a bunch of Ukrainian businesses. mostly in the food/beverage area.Later on, in 2021 I've worked with big Ukrainian businesses as Lavla, Oh My Big Plan as English copywriter, creating texts and also translating existing ones into English. In the same year I've worked as copywriter for Ukrainian slow-fashion brand CULTNAKED (later promoted to Head of Communications). There I've written product descriptions, all website information and worked with social media wording. Also, I've created multiple press-releases. However, I work as a copywriter only in English. Show less

- Influencer marketing. I am the Head of communications and handle most of the correspondence via email together with the PR-team and Instagram is fully handled by me. My responsibilities also include creating influencer sourcing and finding new connections that would be instrumental in the development of the brand.- Strategy planning. I create the communication and creative strategies for further development. Usually, all the wording is handled by me/ or I am the editor of the finalized… Show more - Influencer marketing. I am the Head of communications and handle most of the correspondence via email together with the PR-team and Instagram is fully handled by me. My responsibilities also include creating influencer sourcing and finding new connections that would be instrumental in the development of the brand.- Strategy planning. I create the communication and creative strategies for further development. Usually, all the wording is handled by me/ or I am the editor of the finalized versions before the drop. The main messaging and wording are handled by me. Concerning concept creation, it's teamwork in which I also actively take part. I create strategies for different needs - both brand awareness and lead generation.- Wholesale expansion. I take part in discussing further possibilities of placements in different stores worldwide - both in Europe and the US. I also am responsible for planning, connecting the logistics with the stores, and creating line sheets for the buyers. If needed, communication with them can be handled by me as well.- Affiliate marketing. I am responsible for affiliate marketing as well. We're currently using Rakuten as our partner, so I am trained to use this platform for the benefit of the brand. Usage of different platforms, communications, management is handled by me.- Brand culture. I am constantly researching the contemporary culture for new trends in the world and pop culture as well to implement them moving forward. While creating a concept, I am always making sure that it's as inclusive as it can be.- Crisis management. I deal with all of the unexpected events that may be hurtful for the reputation of the brand or the brand as a whole. I am always initiating the negotiation process, via communication I am getting to the bottom of the problem and later on come up with a solution that would be satisfactory for everyone. I am also responsible for implementing the solutions. Show less