Yuri Salido Email & Phone Number

Gurnee, Il, Us

Deerfield, Illinois

Mexico City Area, Mexico

Mexico City Area, Mexico

Promoted to the 2nd most important business unit regarding sales within Baxter to improve the business operation focused on bottom line results, organizational climate and the launch of the next generation of parenteral nutrition products.

Mexico City

Sales of synthetic and human plasma based (biologic) surgical sealants, hemostats and adhesives used in surgery, with focus on Neuro, Spine, Cardio, Ortho-Trauma, Uro, Plastic and Gyno surgical specialties.Brought in to form the sales team and generate the marketing and go to market strategy for the Biosurgery unit. -Contributed the marketing segmentation and sales team focus strategy that has led to achieve a CAGR of 43% (2011-2013)-Achieved 423% Growth of focus product code (Floseal) through a concise promotional message to target market. -Selected to participate in the internal leadership development program (BAXTER-LEAD) developed with Harvard Business School. The program reinforces the managerial and strategic abilities of trainees preparing for growth in senior positions.-Maintain less than 10% Product Specialist turnover, by following up on their continuous product and SPIN sales training, dedicating 40% of time to field coaching.-Coordinate indirect sales and distribution network (demand generation), assuring regional user’s needs are considered. 90% of current sales run through distributor channel.-Create and maintain close working relationship with KOL´s to create a network of “word of mouth” referencing and promotional peer to peer activities.

México City

Sales of synthetic and human plasma derived surgical sealants, hemostats and adhesives.

Mexico City Area, Mexico

- Direct Insulin Pump and Continuos Glucose Monitoring system sales- Expand therapy prescriber base through HCP consulting strategies- Strategic positioning and sales strategies with KOL's- Organize, promote and give Educational events for HCP's and Patients

Brought in from the Start-up to develop the company. Distributor and importer of Endosurgical instruments and equipment-Created a network of 15 regional distributors, managing and training over 60 salespeople for “in-surgery” product demonstration; including the creation of marketing strategies, sales territories, forecasts, training manuals, and presentation materials.-Produced new business opportunities by attending international trade shows. -Top level negotiation with international corporations to obtain product representation to our market through the communication of our marketing & sales plan. -Registered 3 lines of medical devices with health authorities and supervised compliance issues. -Created Brand Awareness by targeting leading surgeons (KOL's) through direct marketing strategies and participation in national trade shows.

Distributor of pharmaceuticals through government tenders. Supervised all business aspects: Finance, Warehouse, Payroll, Accounting, Sales, etc.-Increased business operation margin by 5% of Gross annual sales.-Negotiated new labor conditions for more than 60 employees, creating annual savings of over 15% on labor costs. -Reduced average collection time from 84 to 48 days. -Expanded operations into strategic markets, including Guadalajara, Morelia, Mérida and Veracruz -Restructured warehouse (inventory) systems and processes, implementing clear guidelines and procedures that guaranteed compliance with health authorities.

Created the operations and information procedures for 110 Points of sales (stores) for this retailer for “as seen on TV” products. -Managed more than 400 people through 6 regional operations supervisors. -Achieved average annual sales growth of 15%. Optimized the product mix according to socio-economic area of influence of each store, creating aggressive regional sales forecasts, applying local marketing & “in-store” strategies and product training for store employees.-Reduced operational costs by 5%. Implemented a sales control system in 110 stores that could be centrally monitored.

Government run technical institute with 273 campuses, 32 regional offices and over 100,000 students nationwide. Worked on the establishment of a new corporate image and the corresponding national advertising campaign. -Coordinated & supervised production of video, radio and printed material for the national advertising campaign which created a growth in student demand by nearly 20%. -Coordinated focus groups and opinion studies to establish internal & external communication guidelines. -Created the corporate image (still in use) with a team of 5 graphical designers and supervised the correct application of the corporate image on al printed and video materials throughout the organization. -Developed the organization and procedures manuals for the department.

Diploma, Political Marketing

Diploma, Business Creativity And Innovation, Ongoing

Diploma, Political Analysis

Ba Business Administration, Finance