In Topanda I lead our strategic consulting in growth marketing as well as manage hands-on execution in the realms of App Store Optimization (ASO) and User Acquisition (UA) for our clients.We've partnered with renowned brands such as Matific, Tipranks, Any.do, JoyTunes, Innplay Labs, and Come2Play, achieving remarkable results.Notably, two of our client apps were acquired by industry giants, Playtika and SciPlay.My mission is to continually leverage technologies and innovative marketing approach in the ever-evolving mobile app landscape, ensuring our clients' growth and success.

In my role as Demand Generation Manager at Roomer, a groundbreaking travel startup, I handled marketing for both B2B and B2C projects.For B2B, I managed end-to-end marketing lead generation, including paid and organic lead generation. I also ran the company blog for B2B purposes, a role that includes content creation, content distribution, and traffic analytics. On the B2C side, I optimized large-scale advertising campaigns on platforms like Trivago, Kayak, and Skyscanner, overseeing a $100K monthly budget. I also ran SEM and Facebook ad campaigns, and managed a user-generated content group on Facebook.I utilized tools like Google Analytics to assess campaign effectiveness and provided reports for decision-making.

At Adorika, I started as a Performance Marketing Campaigns Manager, responsible for handling the entire life cycle of network advertisers' campaigns. This included setting up campaigns, tracking conversions, conducting market research, and collaborating with the creative team.Over time, I had the privilege of being promoted to the role of Team Leader in the Advertising Operations Department. In this role, I led a talented team of campaign managers and focused on optimizing our clients' success. I achieved significant improvements in advertiser metrics such as CPI and CPA, consistently lowering them by double-digit percentages. Additionally, I played a key role in driving continuous growth in our ad network's revenue.I'm proud of the contributions I made during my time at Adorika, always striving to improve results and foster excellence within my team.

My time at Arcaffe, which spanned from 2008 to 2013, holds a special place in my heart. It was not just my first job, it was a rich learning experience that shaped my understanding of the world of business.Working at the coffee shop allowed me to witness firsthand the dynamic exchanges between buyers and sellers in the business world. It was here that I delved into the intricate relationship between consumers and businesses, gaining insights into the profound impact of satisfied and dissatisfied customers.I thrived under immense pressure while managing shifts in the largest branch in Israel, located at the airport. In this role, I oversaw shifts with up to 30 workers, including baristas, cooks, and dishwashers.Additionally, I took on the responsibility of head of new barista training in two branches, mentoring and shaping the skills of aspiring baristas. I also served as the head of beverage stock management, where I effectively managed stock orders and optimized food costs.During my tenure at Arcaffe, I honed my client service skills and gained invaluable experience in leadership and business operations. Moreover, I am forever grateful for the knowledge I gained about the world of coffee. My barista skills, nurtured at Arcaffe, have remained with me, serving as a reminder of the valuable experiences and lessons from my time at the coffee shop