Yuriy Bilynets, Cpa, Cma Email & Phone Number

Toronto, Ontario, Canada

* P&L responsibility for all product lines* Leading strategic growth and performance optimization initiatives for the business* Defining growth strategy for various product lines across Canada* Managing relationships with key manufacturers, suppliers, regulators, and other industry partners* Overseeing new product introduction and product line expansion across North America* Providing coaching to the team and assisting with their professional development * Facilitating collaboration with different teams across the business

Toronto, Canada Area

• Working with Reliance Home Comfort to lead the design and implementation of growth initiatives for various business lines in Canada and USA• Advising the team on developing data-driven insights, focused strategic initiatives and execution plans• Leading a long-term project for the US-based client ServiceLive Inc. to build a service network in Canada• Assisting with the company registration and operational set-up, advising on country-specific trade requirements as well as overseeing building a contractor network under very aggressive timelines• Launching a major national recall initiative for the US-based manufacturer, managing the service network and transferring the established network over to the manufacturer once the support structure was in place • Advising a Canadian-based company MIPT on expansion strategy across CanadaOptimal Service Consulting specializes in helping companies improve their results. With experience in Canada and the United States, main areas of expertise include the following:• Revenue Growth• Business Optimization• Business Transformation• Business Expansion• Strategic Planningwww.optimalservice.ca

Toronto, Canada Area

• Led Parts & Repair Services, Protection Agreements and Financial Services businesses nationwide with P&L over $150M and 700 employees• Exceeded 2016 Plan EBITDA by $9M, achieved $11M EBITDA improvement between 2014 and 2016• Project managed the launch of the new financing program across the country• Oversaw negotiations and relationships with key accounts and vendors• Initiated and led a project to replace all legacy IT systems used in the services business by a modern platform• Led several business transformation projects aimed at driving operational efficiencies and profitability • Formed new partnerships with various service providers to grow market share

Toronto

• Responsibility for Protection Plans, Paid Labour and Parts product lines across Canada totaling over $100M in revenue and 1.5M contracts• Oversaw retail, dealer, call centre, technician, marketing and on-line sales channels • Developed operational strategy and oversaw execution by multiple teams with 270 employees in total• Increased protection agreements attachment rate by 43% generating incremental sales of $9M in 2015 • Achieved growth and improved EBITDA by $10M through operational enhancements and business restructuring• Launched new products, increased revenue of growth products by 71% within two years

• P&L responsibility for Protection Plans, Chargeable Service and Duct Cleaning product lines across Canada totaling $130M• Responsible for the Call Centre Sales and Marketing Communication teams with the overall budget of $20M• Led expansion initiatives in growth markets in both Canada and the US• Achieved $14M in Protection Plan revenue growth and 4% in Gross Margin increase during 2009-2012 • Increased the number of completed duct cleanings by 17% through improved sales and optimized scheduling• Took part in preparation for the 2012 Union negotiations and company reorganization• Gained efficiencies of $2.1M within the overall marketing spend in 2011 while delivering sales targets

• P&L responsibility for the portfolio with over thirty products, 500K contracts countrywide representing annual revenues of $115M• Developed and implemented the Protection Plan Retention Strategy resulting in 25% reduction of churn• Oversaw pricing and profitability review for all products in the portfolio, developed the new pricing strategy• Launched three seasonal campaigns reaching 2.7M of customers; completed series of marketing/positioning tests; continuously incorporated the results of testing in the new campaigns• Assembled and led cross-functional teams to launch new products, improve Net Promoter Score, decrease costs, improve service levels• Interacted with legal and regulatory teams, negotiated with franchise managers and external business partners

• Managed a new division created in 2005 with full P&L responsibility• Improved annual sales performance from $1.2M to over $4.3M in revenue within 3 years• Set targets for 4 sales channels and conducted ongoing supervision of sales performance; selected marketing channels and tactics• Brought company to the #2 position of the most recognized brands for duct cleaning in Ontario• Negotiated a business structure change from a predominantly outsourced model to a balanced mixture of in-house fulfillment and 3rd party workforce to maximize coverage and profitability• Improved business performance by taking it from an operating loss to an operating profit position in less than 1 year ( improvement of $700K)• Led a team of 23 people (15 unionized workers), worked with the Trade Union on finding win-win solutions in order to move the business forward

• Supported Director, Franchise Operations in overseeing $140M portfolio and managing 7 Franchisees• Represented Franchise operations in internal process improvement and new product development projects• Developed budgets, set sales and service targets; conducted sales and customer service supervision; performed extensive regular performance reviews with franchise owners • Provided ongoing analytical support for the 2006 Franchise contract re-negotiation• Led a reconciliation project that resulted in more than $300K of savings in 2006

• Developed budgets and latest estimates for corporate operations ($200M portfolio)• Provided support to the VP Operations as a finance liaison; participated as a Finance representative in the monthly business unit reviews with SVP Operations• Represented Finance in various projects and conducted research for senior management’s decisions

• Developed business plans, investment projects, feasibility studies for international clients - Swedwood International, industrial group of IKEA (Sweden), Loris (Lithuania), Primagaz (Hungary), Groklyn (Poland), and local investors for $37 million in investments• Provided consulting services to mature local businesses and start-up operations• Developed and taught Financial Management Course to 50 young entrepreneurs

• Conducted negotiations and signed contracts with more than 1000 small commercial and industrial customers• Restructured debts for enterprises that resulted in $0.5M repayments• Managed 5 employees in the Small Commercial department

Certified Management Accountant (Cma), Management Accounting

Bachelor’S Degree, Finance And Financial Management Services

Graduated with Honours