Technical Marketing Manager
London, Gb
Created from scratch and managed the affiliate program for company’s bestselling digital products (subscription software). The program has increased company’s revenues and website traffic by 40%.Created a Wordpress website for company’s affiliates with tutorials and product updates.Recruited and maintained relationships with the best affiliates in our niche: content websites, media websites, PPC affiliates and coupon websites. Closed deals with affiliates from all over the world: Latin America, Europe, Russia, China, etc. Created and wrote content for the monthly affiliate newsletter. Used Google Analytics to optimize landing pages for the affiliate traffic.Introduced tools like HotJar (conversion optimization), PostAffiliate Pro (affiliate program management), MailChimp (affiliate newsletter).