2023• Achieved 5% above target in organic traffic. Successfully led the product stream for the redevelopment of 32 regional B2C websites for INGKA Centres meeting places in the EU and China. • Pioneered the creation of a dynamic agile product team, consisting of 7 talented individuals for continuous improvement of B2C websites. • Strategic contribution to INGKA Centres Global engagement ecosystem pilot by shaping the digital product strategy and visitor facing digital experience. • Launch of the B2C mobile app in Portugal. 2022• IKEA Click’n’Collect launched in two prime locations within INGKA Centres facilities, processing over 15,000 IKEA e-commerce orders. This involved strategic service design, business case development, and seamless coordination between IKEA and INGKA Centres.• B2C app pilot launch in London, enhancing our local presence and delivering the next level digital experience to our visitors.• Established a top-notch agile product team of 10 experts, driving meeting place mobile application development.2021• Award-winning website redesign transformed mega.ru to win 2nd place at the GoldenSite award in 2019, boosting traffic by 1.3x in FY20.• Global design system development: Ensured consistent branding and user experience across digital products for INGKA Centres, strengthening brand identity.• Achieved a 1.5x increase in Monthly Active Users (MAUs) and a 47% Engagement Rate (ER) growth for the MEGA mobile app in FY21.2020• MEGA Food delivery launch. This start up initiative was developed 100% remotely during the COVID pandemic, ensuring convenience and safety for visitors while boosting engagement with MEGA meeting places.2019• OmniChannel loyalty program (Russian market). Launched an SAP-powered OmniChannel Loyalty program, driving a 1.5x increase in Loyal members in FY21.• Home delivery service: Successfully introduced Home Delivery via our mobile app, expanding our brand's reach and customer satisfaction.