Yusef launched his producing career in the music video and commercial space, collaborating with artists such as Kanye West, Katy Perry, Travis Scott, J-Cole, Ed Sheeran, Chance the Rapper, Khalid, Bad Bunny, Anitta, Tame Impala, Marshmello, Cardi B, and brands such as Lego, Adidas, eBay, Mountain Dew, Luis Vuitton, Ciroc and Samsung on productions filmed around the world. He then shifted his focus to narrative and long form projects, and has a range of films, TV shows, and documentaries in various stages of production, all rooted with the goal of connecting international audiences with different upbringings, beliefs, and cultures through authentic, character driven stories. Today, he is dedicated to developing domestic and international "smart" studios that service the film, television, gaming, and metaverse industries by identifying technological processes that overlap between the four industries and designing white glove facilities to go above and beyond their production needs.