Yusef Robb is a storyteller and strategist whose consulting practice helps Fortune 500 companies, high profile individuals and change making campaigns and organizations communicate their narratives, respond to crises and improve their bottom lines.As a communications counselor, coach and speechwriter, Robb draws from his own experience behind the podium and on the front lines, from debating on live television to being interviewed by the New York Times.He has uniquely played leading roles in the last three Mayoral elections in Los Angeles — on the winning side. His public service includes senior roles in the administrations of the Governor of California, the Controller of California and three Los Angeles Mayors.Robb has worked extensively across the US and in Asia, Europe and South America and earned his BA in Journalism and MA in Politics from NYU, where he was Executive Editor of the daily Washington Square News.Still, his children, wife and dog are so much better than he is in every way.Selected HighlightsCrisis communications: suspected terrorism, bankruptcy, investigative reporters, civil litigation, environmental disasters, criminal charges, loss of life, labor disputes and layoffsMulti-billion dollar transit projectsNew technologiesNon-profit launchesReal estate developmentsPresidential exploration that Politico called “a well-choreographed play;” two first-of-kind Presidential candidate forumsLargest global entertainment event in historyLargest-ever ($120 BIL) transportation ballot initiativeCostliest-ever ballot initiative campaignSupreme Court litigation that reframed the debate over and led to the legalization of same-sex marriageKey advisor to CA Governor, CA Controller, three LA Mayors and numerous candidates/campaigns nationwideMedia appearances include CBS Evening News, New York Times, Wall Street Journal, LA Times, BBC, NPR; worked with media in 60+ countries and on the ground across the US and in Asia, Europe and South America###