Yusef Robb Email & Phone Number

tk/Communications delivers high stakes/high impact communications counsel and execution services to publicly traded companies, national advocacy organizations, government agencies, elected officials and entertainment enterprises. www.tkCommunicationsLLC.comRecent client work: Advised a cutting-edge biotech firm on its overall story/brand and prepared executives and presentations for its first-ever Wall Street Investor Day.Guided a Fortune 500 company through an unprecedented environmental disaster through strategic communications, media relations/serving as a spokesperson, media training and government relations. Advised and served as a spokesperson for a leading global entertainment company during a major dispute.Took responsibility for worldwide in-house staff and vendors and assumed control of all communications for a major global entertainment/cause initiative.Strategic communications consulting to a transportation authority with a $6 billion budget and ridership of 450 million.Strategic communications consulting, crisis lead/spokesperson for the nation's largest community college system. Senior Advisor to the Los Angeles Mayor's record-shattering 81.37% re-election victory campaign.Senior Advisor to campaign enacting the nation's largest transportation infrastructure plan ($120 billion).Led a slate of coastal city council candidates to sweep 3 of 3 open seats.Strategic communications, govt relations and spokesperson for a non-profit leading federal litigation and a grassroots campaign to remove cancer-causing chemicals from US schools. Secured a front-page New York Times story and a national CBS story. Prepped advocates, attorneys and everyday people for interviews.Strategic communications, govt relations and a spokesperson for a non-profit taking on the LA Unified School District. Secured coverage in all media; drafted op-eds; prepped parents and students for interviews.

◦ Joined then-Council President Garcetti as his Deputy Chief of Staff to prepare him for a higher profile, and later served as Senior Advisor to his mayoral campaign, playing a critical role in conceiving, testing and leading his path to a significant and come-from-behind victory. Built the Mayor's Office of Communications from the ground-up and broke new ground in how the city's dozens of departmental communications offices operate with each other and within a citywide context.

◦ Spearheaded the reframing of the LGBT civil rights movement by sharply breaking from a decades-old approach and focusing the right to a marriage license issued by a government agency though a Constitutional/Fundamentally American lens. His work helped take AFER from a startup to a nationally-prominent organization and helped drive its primary initiative, the successful Supreme Court litigation against California's same-sex marriage ban led by Ted Olson and David Boies.

Client Work Included:• U.S. Green Building Council, creators of LEED and the preeminent voice in its sector• The California Endowment, a multi-billion dollar health foundation• National Academy of Sciences, Science & Entertainment Exchange• Ballot initiatives against the infringement of civil rights and to protect hundreds ofmillions of dollars annually in children's and mental health service funding• Litigation against Google, Apple, Samsung, ICANN, Exxon-Mobil, Chevron,ConocoPhillips, Valero, Wells Fargo, WaMu, and JPMorgan/Chase• New, groundbreaking green construction firm and its first-in-world debut project• Kaiser Permanente's new flagship hospital• Brad Pitt's Make It Right New Orleans sustainable/affordable housing initiative• First-ever Presidential candidate debate on environmental issues• Controversial film by an Academy Award-nominated documentarian

◦ Communications counselor and Southern California media lead

Us

◦ Established and then was primary communicator of messaging to promote the largest global entertainment event in history.

◦ Senior executive in administration of CFO of world's ninth-largest economywith authority for nation's two largest public pension funds, $100 billion inreceipts and disbursements, and 81 boards and commissions. Ledcommunications during Westly's gubernatorial run, led office as Chief duringtransition to next Controller

◦ Costliest initiative campaign in U.S. history, with $150 million spent.

◦ Key adviser and spokesperson for Mayor of nation's second-largest city

◦ ''Horseshoe'' and campaign HQ staff during nationally prominent campaign

◦ Assigned to McCall for Governor headquarters and assisted withcommunications for the statewide slate of candidates

◦ Conducted financial and other research and translated complex findingsinto compelling communications

◦ Client work included the North American Profiles Group and the InternationalCopper Association

New York State and SoCal Headquarters

Master Of Arts - Ma, Politics

Bachelor Of Arts - Ba, Journalism

High School Diploma