Yu Shing Sit
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Yu Shing Sit Email & Phone Number

Senior Vice President - User Experience at BNY
Location: Singapore, Singapore, Singapore 11 work roles 4 schools
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Current company
BNY
Role
Senior Vice President - User Experience
Location
Singapore, Singapore, Singapore
Company size

Who is Yu Shing Sit? Overview

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Quick answer

Yu Shing Sit is listed as Senior Vice President - User Experience at BNY, a company with 4221 employees, based in Singapore, Singapore, Singapore. AeroLeads shows a matched LinkedIn profile for Yu Shing Sit.

Yu Shing Sit previously worked as Associate Design Director at Mckinsey & Company and Design Mentor at Adplist.Org. Yu Shing Sit holds Mba Global from Thepowermba.

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Email format at BNY

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BNY

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Profile bio

About Yu Shing Sit

---My Why---"Devoted to cultivate talent and idea, so that people can live with greatness, happiness and a meaningful life." ---How I do---- Through continuous learning and adopting a growth mindset- Actively involving in mentoring, community building, skill sharing and teaching.- Understanding human aspiration and need- Design, enable and inspire behaviour change via system design- Empowering teams as a servant leader---What I do---YuShing is an experience design professional with years of experience in researching and creating successful digital as well as non-digital experience across Asia. Experienced in working alongside regional client stakeholders and cross-functional teams to facilitate conversations, foster relationships and uncover critical insights to carve out paths to solve wicked problems in creative ways.Specialties: Financial industry, Experience Strategy, Service Design, User Experience Design, Stakeholder workshop, Design Research, Usability testing, Product Design, Venture Building.Professional Network:The Service Design Network (SDN)

Listed skills include User Interface Design, Advertising, Graphics, Photography, and 38 others.

Current workplace

Yu Shing Sit's current company

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BNY
Bny
Senior Vice President - User Experience
Singapore
Employees
4221
AeroLeads page
11 roles

Yu Shing Sit work experience

A career timeline built from the work history available for this profile.

Senior Vice President - User Experience

Bny

Singapore

Associate Design Director

Current

Singapore

- Client counselling on business challenges, exploring opportunities and facilitating problem-solving sessions.- Collaborate closely with the consulting team to integrate design thinking into projects, delivering value that satisfies both business and end-user needs,- Champion design/research/strategy workstream from planning to execution/implementation to.

Nov 2022 - Present

Design Mentor

Current

Giving back to the industry as a mentor in a global community:- Experience Design (UX/UI)- Research- Product design- Design management / Strategy- Venture building

May 2022 - Present

Service Designer

Ing

Singapore

- Lead the design capability establishment in the Singapore lab.- Lead service and business design activities to create new businesses and services (venture building).- Guide and support ING Labs initiatives through discovery, problem fit, solution fit, MVP to Product Launch & Scale, as well as funding rounds.- Collaborate with both global, local teams and.

Apr 2021 - Oct 2022

Ux/Ui Lead

Singapore

- Daily interaction from client facing (project approach, scoping, planning) design team building (growth and hiring) to consulting practice (research, Service Design, Business Design, Business Process/Program Design etc)- Consulting, planning and leading corporate innovation programs and digital transformation program.- Conduct Business discovery to help.

Jan 2018 - Apr 2021

Senior Consultant - Research Lead

Hong Kong

- Insight lead of global research research program- Liaise with global clients / service partners- Plan, lead, moderate analyse and present Global Experience Research projects- Being a consultant of UX/UI matter and experience strategy- Set up global research metrics for MNC client

Jun 2017 - Dec 2017

Senior Ux Designer / Researcher

Hong Kong

Heathwallace is a WPP company as part of Mirum agency- Conducted / Moderate User Experience Research in Hong Kong / South East Asia- Advise clients on business process optimisation & customer experience strategy- Contributing to strategy, research and production phase of digital transformation for MNC clients- Heavily involved in Finance & Banking industry.

Feb 2014 - Apr 2017

Freelance Design Work

Miguel Flores (Armando Design) & Various Employer

Responsibilities:Branding identity buildingPoster designWebsite design

Dec 2008 - Jan 2015

Advertising Artist / Production Specialist

Melbourne CBD

- Responsible for Creating Print Advertisement for Yellow Page Australia (Sensis)- Skills involved Print Ad. Design, Typesetting, Photo Retouching- Using Photoshop(CS5), Illustrator (CS5) & Multi Ad Creator- Copy Writing under info-rich theory- Designing ad. under Yellowpages & Customer's Branding

Aug 2011 - Nov 2013

Graphic Designer

Flujo / Neue Design

Melbourne, Australia

- Design Concept Research, Packagaing for Natvia. - Design Concept Research, Packagaing for Vitarium.- Marketing & Concept Development for Natvia in World Barista Championship 2011- Marketing & Concept Development for Campaign "Sweet Fantasy" during World Barista Championship 2011 (ongoing)

Feb 2011 - Apr 2011
4 education records

Yu Shing Sit education

Mba Global

A complete and practical business program taught by the founders and top executives of YouTube, Netflix, Whole Foods, Shazam etc..

Master Of Design, Communication Design

Activities and Societies: User Centered Design & Research User Experience Research & Analysis●Brand Reposition (Revival Project) for ANL.

FAQ

Frequently asked questions about Yu Shing Sit

Quick answers generated from the profile data available on this page.

What company does Yu Shing Sit work for?

Yu Shing Sit works for BNY.

What is Yu Shing Sit's role at BNY?

Yu Shing Sit is listed as Senior Vice President - User Experience at BNY.

Where is Yu Shing Sit based?

Yu Shing Sit is based in Singapore, Singapore, Singapore while working with BNY.

What companies has Yu Shing Sit worked for?

Yu Shing Sit has worked for Bny, Mckinsey & Company, Adplist.Org, Service Design Network, and Ing.

How can I contact Yu Shing Sit?

You can use AeroLeads to view verified contact signals for Yu Shing Sit at BNY, including work email, phone, and LinkedIn data when available.

What schools did Yu Shing Sit attend?

Yu Shing Sit holds Mba Global from Thepowermba.

What skills is Yu Shing Sit known for?

Yu Shing Sit is listed with skills including User Interface Design, Advertising, Graphics, Photography, Concept Development, Web Design, Brand Development, and User Experience Design.

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