Yushuo C. Email & Phone Number

Amsterdam, North Holland, Netherlands

Rotterdam, South Holland, Netherlands

* Measuring the performance of the marketing plan on Looker Studio, translating data into actionable plans and recommendations* Monitored competitor activities, analyzed industry reports, and stayed updated on market dynamics to provide valuable B2B market insights* Conducted in-depth market research and desk research to identify target audience and competitors, converting into strategic advice* Answered daily ad-hoc requests coming from the product manager* Managed and optimized website content for various products, implementing CMS updates with a strong emphasis on SEO and content visibility, resulting in an impressive 72% surge in website traffic* Monitored social media campaigns for performance and made adjustments as needed to optimize the budget utilization, achieving a remarkable 130% increase in LinkedIn page views and reduced Google Ads average CPC by 57%* Launched email marketing biweekly (67k+ audience) and set up email workflows for events* Crafted diverse communication materials such as blogs, social media posts, newsletters, case studies, press releases, and brand books.* Conducted in-depth market research with the product manager to identify target audience and competitors, converting into strategic advice* Promoted the rebranding and SaaS product launch events with product management, operational and lab teams

Shanghai, China

*Operated more than 20 social media accounts, such as TikTok, Instagram, YouTube, WeChat, Red and Weibo (Twitter-like), including content creation, optimization, reporting, event planning, live-streaming, etc.*Took charge of the CRM operation of Babily (A maternal and child SaaS product), analyzed CRM data to deliver daily/weekly/monthly reports, and provided adjustment advice according to the data performance*Implemented digital marketing strategies, providing consumer insight concerning the preference of existing audiences*Executed SaaS product research, influencer screening, partnership, shooting, promotion and resource delivery

Shanghai, China

*Prepared for the new product launch and coordinated media materials with multiple departments and the agency*Compared and analyzed the contents of Breguet and its competing brands exposed on different media sources*Monitored the public opinions on the brand image and brand culture of Breguet*Executed the Breguet team-building events and offline marketing campaigns

Shanghai, China

*Analyzed the data performance and produced 24H/weekly reports for Apple*Created social media content for Lufthansa, SWISS, Austrian Airlines and GrandVision*Supported the UI design modification proposal for GrandVision in revamping Omnichannel Membership System*Assisted in the online and offline marketing campaign for Austrian Airlines, including briefing and influencer screening

Master'S Degree, Media Studies

Main courses: Audience Engagement; Management of Media and Creative Industries; Social Media Use Thesis: Men appearing in makeup.

Bachelor'S Degree, Advertising

Main courses: Advertising Strategy; Marketing; Public Relations; Integrated Marketing Communications; Advertising Media Strategy.