Yu Sian Li Email & Phone Number

Falls Church, Va, Us

Manchester, United Kingdom

Working alongside the company founder, the position involved market and competition analysis in order to improve existing and develop new premium products within the fashion care market. The research covered digital trends alongside the traditional retail market. Was tasked to look beyond fashion care and provide inspiration from other design sectors such as furniture and interior design. • The research gathered informed the art and design styles for the companies branding and finished the look and feel. This resulted in an aesthetic more aligned with a premium and supported its growth within the lifestyle market.• Led the art direction for new premium shoe care, homecare and garment care packages. The artwork was featured in marketing materials, sales literature, digital and print advertising.• Developed a design process that which resulted in the production of a new look-book of my design and is now in use by Attirecare as their primary marketing asset.• The lookbook was central in winning commercial agreements with major department stores Selfridges and END Clothing. This was a huge achievement for the companies continued commercial success. • Was assigned to improve Attirecare's Social Media presence and introduced new social strategies focused on product-market differentiator factors based on market research. This resulted in increased followers by threefold without the need for any social spend.

Manchester, United Kingdom

- Assisting with the organisation of workshop activity - Photographic documentation of events and artist participation

Manchester, United Kingdom

Manchester, United Kingdom

This project has aimed to investigate the idea that architectural exteriors and interiors can be considered through the philosophy of Japanese aesthetics and that this learning can then be utilised within the design of fashion garments. Chaos theory, recognised as the chaotic, fractal nature of our world, can give new insight, power and wisdom. The irregular shapes allow the workings of the world to be seen from a different perspective. Similarly, Japanese aesthetics embrace the irregular and imperfect, a key example being Wabi-Sabi, and often focus on natural, impermanent and humble elements (Juniper, 2003). The proposed outcome of the project was to design a garment within an installation, which had been informed by my research into chaos theory and the spirit of Japanese aesthetics. I created tests for fabric and material design by deconstructing Wabi-Sabi craft techniques within pattern making. I wanted to develop shapes by using stand-work, experimenting with unconventional materials leading to an imperfect result that highlights the beauty of a chaotic aesthetic.

Manchester, United Kingdom

The aim of the project is to discover how the nature of chaos theory compares with Japanese aesthetics Wabi-Sabi. Could we argue that Wabi- Sabi relates to chaos theory? For instance, we can find that both are irregular, asymmetry and unpredictable. However, the Japanese philosophy of Wabi- Sabi is the beauty of the natural world; Chaos theory is the chaos of the natural word. I find that in nature we do not know what will happen in the end, but we could predict the future from previous data. In other words, sometimes the prediction is an accident. After all, chaos is beautiful. Recognising the chaotic, fractal nature of our world can give us new insight, power and wisdom. It makes us see the picture from a different perspective. In contrast, Wabi-Sabi focuses on the natural, impermanent and humble elements of simple and often rustic objects. They discover the innate beauty found in the exquisite random patterns left by the flow of nature.

Taiwan

• Trained as a horticultural specialist in lieu of combat training. • Was assigned to maintain and protect public spaces, supporting a pleasant environment as well as aiding tourism.• Duties included cleaning debris such as leaves and ensuring hedgerows, trees and other foliage remained well kept, presentable and healthy. • Was given the position as dormitory lead and was solely responsible for maintaining a clean and safe space for 200 people. Was responsible for assigning work and managing the rota.

Tainan City, Taiwan

Master'S Degree, Fashion/Apparel Design

Bachelor'S Degree, Fashion/Apparel Design, 75