Yusi Cheng

Yusi Cheng Email and Phone Number

Founder + Executive Producer @ Magical Winter Lights | Executive MSc @LSE @ Magical Winter Lights®
Yusi Cheng's Location
Houston, Texas, United States, United States
About Yusi Cheng

I am the founder and executive producer of Magical Winter Lights (MWL), a holiday attraction and festival that showcases multicultural lantern displays, acrobatic performances, amusement rides, and live entertainment. MWL has become one of the leading holiday attractions in the U.S., winning the ABC network's "The Great Christmas Light Fight" in 2019 and attracting over 1.5 million visitors in the past nine years.I also lead the marketing and operational aspects of MWL. I have received multiple awards for my event promotion and tourism impact, and I serve as a board member and marketing committee chair of the Houston Asian Chamber of Commerce. In addition, I am pursuing an executive MSc in Social Business and Entrepreneurship at the London School of Economics and Political Science (LSE), where I am learning how to apply social innovation and impact strategies to my business ventures. I am passionate about creating positive social change through entrepreneurship and connecting with diverse and inspiring people.

Yusi Cheng's Current Company Details
Magical Winter Lights®

Magical Winter Lights®

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Founder + Executive Producer @ Magical Winter Lights | Executive MSc @LSE
Yusi Cheng Work Experience Details
  • Magical Winter Lights®
    Founder + Executive Producer
    Magical Winter Lights® Apr 2014 - Present
    Baytown, Texas, Us
    Magical Winter Lights (MWL) is a holiday attraction and festival with a fresh take on the traditional Christmas lighting event. MWL became the champion of the heavyweights division of “The Great Christmas Light Fight” on the ABC network in 2019.The festival provides attendees with a one-of-a-kind multicultural experience through larger-than-life, artisan-made lantern attractions, acrobatic performances, amusement rides and games, live entertainment, and an interactive dinosaur exhibit. The 50-day festival, from Thanksgiving to New Year’s in the following year, is the largest lantern festival of its kind to take place in the U.S. which spans over 20 acres of event space.I lead the team behind Magical Winter Lights overseeing event production, site operations, ticketing, marketing and advertising, finance and accounting, vendor relations, event staffing, and corporate/community partnerships. Our work: - Magical Winter Lights Houston 2015, 2016, 2017, 2018, 2019, 2021, 2022, 2023 and 2024.- Magical Winter Lights Dallas - Ft. Worth 2017- Alice in Winterland at the Queen Mary Lantern Exhibit 2016 (Long Beach, CA)- Downtown Galveston Saengerfest Park holiday lantern exhibit 2017, 2018- Beautiful Sichuan, More than Pandas pop-up event at Santa Monica Pier 2018
  • People Generation
    Founder
    People Generation 2014 - Present
    Houston, Texas, Us
    People Generation was my first company, and I provided public relations and social media marketing services for retail, restaurant, and non-profit businesses. Then, I stumbled upon the opportunity to start a holiday light show business in partnership with my family in China. I have continued People Generation as a consulting arm of my business.
  • Gexa Energy
    Marketing Communications Specialist
    Gexa Energy 2012 - 2014
    Houston, Tx, Us
    An essential team member responsible for the rebranding of Gexa Energy and the launch of its new website. Responsible for Gexa Energy's in-house integrated marketing campaign, including digital marketing, social media, email marketing, direct mail, and customer retention. I spearheaded the email marketing campaign to increase the Facebook fan base for Gexa Energy, which resulted in a 700% increase in Facebook fan page likes.
  • The Fifth Business (Scotland) Limited
    Communications Consultant
    The Fifth Business (Scotland) Limited 2011 - 2012
    As a communications consultant for BP America's Gulf Coast Restoration Organization, I trained alongside the corporate legal team during the Deep Horizon Oil Spill. I corresponded on behalf of leadership with local politicians and the general public.
  • Bernstein & Associates, Inc.
    Public Relations Account Executive
    Bernstein & Associates, Inc. 2010 - 2011
    Bellaire, Tx, Us
    As account executive of a boutique PR firm in Houston, I handled our main client, Blue Bell Creameries' public relations campaign, including scheduling media tours with the local media, securing media coverage, and researching new market opportunities.
  • Fleishmanhillard
    Public Relations Intern
    Fleishmanhillard 2010 - 2011
    St. Louis, Mo, Us
    I was hired as a paid intern at FleishmanHillard's Houston office and assisted in projects, including AT&T's diversity marketing initiatives. I coordinated events, corresponded directly with the local media and secured media coverage, and assisted in developing AT&T's diversity websites.

Yusi Cheng Education Details

  • The London School Of Economics And Political Science (Lse)
    The London School Of Economics And Political Science (Lse)
    Social Business And Entrepreneurship
  • Texas Christian University
    Texas Christian University
    Communication Studies
  • Chengdu Foreign Languages School
    Chengdu Foreign Languages School
    High School Diploma

Frequently Asked Questions about Yusi Cheng

What company does Yusi Cheng work for?

Yusi Cheng works for Magical Winter Lights®

What is Yusi Cheng's role at the current company?

Yusi Cheng's current role is Founder + Executive Producer @ Magical Winter Lights | Executive MSc @LSE.

What schools did Yusi Cheng attend?

Yusi Cheng attended The London School Of Economics And Political Science (Lse), Texas Christian University, Chengdu Foreign Languages School.

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