Yusimi Rodriguez Email & Phone Number

Gothenburg, Se

Sweden

● Leading and executing global strategy on TAWI digital communication channels.● Planning, tracking and reporting on all activation channels, looking for continuous optimization on CTR, CPA and CR. ● Optimizing lead generation and increasing web traffic ncreasing our strategic and tactical online activations.● Lead and support the marketing team members with global and local activities by working hands on to execute joint plans.● Implement improvements in the customer journey and user experience based on data-driven analysis. ● Ensure that the global budget for the Online channels is followed and optimized to get the most.● Global Channels Owner: SalesForce & Pardot, Wordpress, Google Analytics 4, Google Adwords and Google Search Console

Gothenburg Metropolitan Area

✅Leading social media and digital platforms strategies. ✅Copywriting for social media profiles and content.✅Creation and scheduling of social media materials for small Spanish businesses. ✅Planning and implementing Social Media Strategies.

➺Managing communication plans in both online and offline channels, working together with agencies and internal teams.➺Developing relevant content for social media and tracking the KPIs.➺Using analytical tools to optimize the digital plans. ➺ Hands-on background in WordPress, Mailchimp, Hubspot, Semrush, Google Analytics, Google Search Console, Youtube Analytics and automation tools from Dynamics 365 CRM: ClickDimensions.

Greater Murcia Metropolitan Area

➺Managing relationships with media, invoicing, contracts, negotiations, etc.➺Manage RTB campaigns across programmatic platforms: Google Adwords, MediaMath, Adform.➺Execute social media campaigns, monitoring and reporting campaign KPIs. ➺Optimize campaign budgets in paid acquisition channels: Facebook Ads, LinkedIn Ads Manager, and Google Adwords.

Marketing Department

-Search and analysis of new market opportunities in industrial sectors-Creation and maintenance of customer databases, Information Management-Online lead generation and other typical tasks of a Department of marketing.

Programa Thepowerdigitalmarketing, Marketing Expert

Experto En Marketing Digital, Marketing

Msc Business Science, Empresa, Gestión, Marketing Y Disciplinas Afines, 9,03

Activities and Societies: Consumer behavior research

Advertising And Public Relations, Public Relations/Image Management, 8,8

Licenciatura En Comunicación Social, Estudios De Los Medios De Comunicación, Comunicación Social

Education record