➢ Develop and implement 24 hour traditional and digital strategic plan for the channel.➢ Supervise digital media platforms including ARY Zap App, Facebook pages and Youtube channel of ARY News to increase reach and TOM, making it the biggest media broadcast platform of Pakistan. ➢ Execute brand integrations with sales within programming for alternative revenue streams. ➢ Formulate weekly Fixed Point Chart (FPC) with complete supervision in execution of Commercial Air time (CTS)… Show more ➢ Develop and implement 24 hour traditional and digital strategic plan for the channel.➢ Supervise digital media platforms including ARY Zap App, Facebook pages and Youtube channel of ARY News to increase reach and TOM, making it the biggest media broadcast platform of Pakistan. ➢ Execute brand integrations with sales within programming for alternative revenue streams. ➢ Formulate weekly Fixed Point Chart (FPC) with complete supervision in execution of Commercial Air time (CTS) and transmission to UK, USA and UAE beams.➢ Plan programming spots efficiently to sustain consistent GRPS to attract high CAT rates. ➢ Design day-wise Marketing plan through gauging high trps of performing slots for channel flyers.➢ Design in-house marketing campaigns to build equity and tom of the channe Show less

Key Accounts : EBM, Tapal, Abbott, Shangrila Foods, Ideas by Gul Ahmed, UTM- Planning and executing the best Digital and traditional media practices to drive brand awareness, consideration and conversion. - Handling Digital and Traditional account of the brands and planning their AOPS with their brand team, keeping in mind the brand KPIs. -Planning and executing the brand annual agenda through deep research through BHTs, TOM/TAM, BOMO and sentimental analysis data… Show more Key Accounts : EBM, Tapal, Abbott, Shangrila Foods, Ideas by Gul Ahmed, UTM- Planning and executing the best Digital and traditional media practices to drive brand awareness, consideration and conversion. - Handling Digital and Traditional account of the brands and planning their AOPS with their brand team, keeping in mind the brand KPIs. -Planning and executing the brand annual agenda through deep research through BHTs, TOM/TAM, BOMO and sentimental analysis data. -Strategising Digital Media touch points and the cost allocation on different social media forums and buying innovative spots and opportunities . (e.g, Foodpanda marketing, daraz, tapmad)- Identifying annual big ticket events including calendar of sports and entertainment and recognising opportunities of branding for clients in the same.-Attracting potential clients in different categories to increase the pool of accounts under the agency . Won the account of Shangrila Foods (Digital) and UTM (Digital and traditional ) Show less

Key Accounts: Coca Cola, Colgate Palmolive, Shan Foods, EBM, Dabur, McDonalds, Meezan Bank, Abbott, Tapal etc.➢ Develop strategic plan for the brands Integrated Marketing Communications.➢ Set annual business KPIs and accordingly initiate partnerships with brands for innovative contentproduction to make advertising work better.➢Manage and execute creative television integrations on channels with end to end overlooking for product placement , pointers delivery and seamless… Show more Key Accounts: Coca Cola, Colgate Palmolive, Shan Foods, EBM, Dabur, McDonalds, Meezan Bank, Abbott, Tapal etc.➢ Develop strategic plan for the brands Integrated Marketing Communications.➢ Set annual business KPIs and accordingly initiate partnerships with brands for innovative contentproduction to make advertising work better.➢Manage and execute creative television integrations on channels with end to end overlooking for product placement , pointers delivery and seamless executions to deliver brand communication. ➢ Align with channel sales to open scope for branding and gauging the opportunity areas to pitch to thediverse portfolio of brands.➢ Develop Digital and PR plans for the brands to build engagement and talkability around their advertisement. Show less

Develop strategic plan for the growth and business development of the channel in terms of content and category growth. ➢ Handle and monitor Hum Masala Digital Media forums (website, facebook and instagram). Ensure quality of content and promotions on all Social Media forums➢ Manage Digital Media campaigns to increase reach in the required TG.➢ Initiated and aligned to Sales team to make CAT a primary source of business followedby integrations and brand collaborations.➢… Show more Develop strategic plan for the growth and business development of the channel in terms of content and category growth. ➢ Handle and monitor Hum Masala Digital Media forums (website, facebook and instagram). Ensure quality of content and promotions on all Social Media forums➢ Manage Digital Media campaigns to increase reach in the required TG.➢ Initiated and aligned to Sales team to make CAT a primary source of business followedby integrations and brand collaborations.➢ Recognize and implement the branding opportunities in shows for annual calendarspecial events (Regular Live shows, Special Recorded shows , special projects likeRamazan, Eid).➢ Develop Sales Presentations for all shows and monthly events.➢ Formulate weekly Fixed Point Chart (FPC) with complete supervision in execution ofCommercial Air time (CTS) and transmission to UK, USA and UAE beams.➢ Design Marketing campaigns to increase reach of the channel.➢ Formulate Insights for future planning through GRPs and CAT comparison.-Television on-screen hosting for multiple branded shows for the channel Major Projects: -Next Masala Star , Eid and Bakra Eid special shows , Channel Anniversary shows . - Live Show with Chef Zubaida Tariq -Hosted multiple on-ground events like Masala Family Festival, Cooking classes (Karachi , Faisalabad and Hyderabad ), cooking shows at Cothm , special shows for Five star Hotels of Karachi such as Avari, Pearl continental and Beach Luxury. Show less

-Develop and implement 24 hour strategic plan for the channel.-Formulate weekly Fixed Point Chart (FPC) with complete supervision in execution of Commercial Time schedule (CTS) and transmission to UK, USA and UAE beams.-Plan and execute brand integrations in shows.-Design day-wise Marketing plan through gauging high trps of performing slots for channel flyers.-Design in-house campaigns such as Main Edhi hun, ARY Ka Numaenda to promote citizen journalism-Handle Digital and TV… Show more -Develop and implement 24 hour strategic plan for the channel.-Formulate weekly Fixed Point Chart (FPC) with complete supervision in execution of Commercial Time schedule (CTS) and transmission to UK, USA and UAE beams.-Plan and execute brand integrations in shows.-Design day-wise Marketing plan through gauging high trps of performing slots for channel flyers.-Design in-house campaigns such as Main Edhi hun, ARY Ka Numaenda to promote citizen journalism-Handle Digital and TV promotions of our Current Affairs softwares 11th hour, Off the record, Powerplay, Sawal ye hai and Aitraz hai-Working in alliance with the Production team for 360 degrees shows production.Design and execute Brand Campaigns in partnership with our channel.Major Projects:2018- Meri Beti Parhegi CSR Campaign by Lifebuoy Shampoo, Unilever• Developed the campaign ideation in co-ordination with the brand team• Designed concepts to reach out to the TA in order to raise awareness of women education with strong brand equity building for ARY.• Aligned with the teams for Storyboarding, production , post editing and airing.Key Achievement : A successful campaign with more than a million responses on CTA.2019- Hoga Saaf Pakistan CSR Campaign by Dettol/Harpic, Reckitt Benckiser• Built concepts and storyboarding with alliance with the brand team.➢ Creatives and Graphics:• Strategizing/visualizing the channel packaging and briefing the creative team for24 hours screen and for annual events such as Elections 2018, Eids , Ramazan,Death Anniversary Channel ids and promos for international observances. .• Handing the channel graphics Title. logo, windows ,bgs, bugs /ibands/bloombergs (for onscreen promotions)Key Achievements:➢ Raised the ratings of the channel to No.1 in Special Events, Topped in elections 2018 andon No.2 among all channels monthly.➢ Everyday rating points of 6pm and 9pm News Bulletins increased to 1stin rankingmaking ARY News the top rated channel in quality news. Show less

-Hosted multiple branded shows for the channel Major Projects: -Next Masala Star , Eid and Bakra Eid special shows , Channel Anniversary shows . -Hosted Live Show with Chef Zubaida Tariq -Hosted multiple on-ground events like Masala Family Festival, Cooking classes (Karachi , Faisalabad and Hyderabad ), cooking shows at Cothm , special shows for Five star Hotels of Karachi such as Avari, Pearl continental and Beach Luxury.