- Executed Pakistan's first-ever, Virtual Obesity Clinic.- Responsible for end-to-end project management, involving product concept development, process approvals, development of functionality on the App, business model creation, Product Development, User Acceptance Testing (UAT), launch campaigns, complaint resolution, reporting, and relevant business as usual tasks throughout the product lifecycle. - Effectively collaborated with various cross-functional teams to ensure efficient and timely delivery of projects by relevant stakeholders and reported to Group Head on a weekly basis.- Collaborated with both marketing and branding teams to create effective digital marketing strategies.- Devised effective customer life-cycle Management campaigns based on regular analysis of customer behavior and managed customer churn through the use of contextual marketing campaigns and techniques. - Developed analytical reports to gather key insights for decision-making.