A seasoned Marketer with a passion for business transformation in dynamic environments, and a drive to unlock business potential, optimise productivity and create compelling user experiences. I have worked with C-level leaders, translating boardroom conversations into winning strategies that are relevant and aligned to organisation vision and objectives. Trusted by executives to establish a clear understanding of the business environment, consistently recommending and implementing solutions that create value to customers and business. Over the years, I’ve lead marketing communications teams at corporate and commercial levels, focusing on demand generation, brand management, positioning and go-to-market strategies that include campaign development and lead generation programs. Through solid business analysis and intelligence skills I have enabled businesses and teams to maximise the use of data, identifying opportunities, evaluating potential change and facilitating decision making. - 20+ yrs Corporate Communications, Marketing, Branding and Business Strategy- Hospitality, Real Estate and Aviation industry experience - SME and NGO sector experience- Strong business acumen and good financial understanding - 3+ years working on freelance projects - Working remotely since December 2020