Farah Yussuf Email & Phone Number

Kenya

• Key responsibilities include:
• Producing engaging and insightful content in a variety of different formats, based on the monitoring of vernacular media sources
• Editing and shaping the work of colleagues and independent contractors to ensure all output produced adheres to the highest journalistic standards and is consistent with BBC editorial guidelines
• Actively seeking feedback from users and audiences, working with the team to interpret this and respond in a timely manner
• Coming up with original ideas and creative treatments for ongoing and emerging narratives, including data-driven products and multimedia elements
• Continually developing expert knowledge of all media types (including social media) in the coverage area; ensure that this source context features in output

Kenya

• Designed, developed and implemented communication and outreach/advocacy strategies, including the organisation’s media strategies
• Monitored and analysed print and social media and prepared reports
• Developed, supported and promoted the organisation’s goals, including message development, social media content creation and media outreach
• Developed and disseminated public relations materials that increased the organisation’s visibility in the media
• Identified target audiences and created strategies to effectively engage them
• Ensured digital marketing content aligned with the organisation’s brand identity and message, and assisted with marketing campaigns as needed

Kenya

• Produced engaging and insightful content in a variety of different formats (including video) for BBC audiences
• Ensured all output adhered to the highest journalistic standards and is consistent with the BBC’s editorial guidelines
• Came up with original ideas and creative treatments for on-going and emerging narratives, including data-driven products and multimedia elements
• Fed in to the global news agenda by leading editorial operations as required
• Continually developed expert knowledge of all media types (including social media) in the coverage area, ensuring that this source context features in output
• Continually developed self and others – including new members of staff and freelancers – through training and mentoring as well as liaising with the administration as required

Kenya

• Monitored, selected, prioritised, edited and translated material from media sources, including multimedia content
• Ensured appropriate processing of such material
• Wrote and edited specialist products derived from monitored African media
• Maintained and developed expert knowledge of the Horn of Africa region
• Maintained and developed expert knowledge of traditional and "new" media in the Horn of Africa

Kenya

Kenya