Farah Yussuf Email & Phone Number

Kenya

Key responsibilities include:• Producing engaging and insightful content in a variety of different formats, based on the monitoring of vernacular media sources• Editing and shaping the work of colleagues and independent contractors to ensure all output produced adheres to the highest journalistic standards and is consistent with BBC editorial guidelines• Actively seeking feedback from users and audiences, working with the team to interpret this and respond in a timely manner• Coming up with original ideas and creative treatments for ongoing and emerging narratives, including data-driven products and multimedia elements• Continually developing expert knowledge of all media types (including social media) in the coverage area; ensure that this source context features in output• Advising colleagues on the best way to tell a story, including the choice of format and sources, ensuring that BBC insight is evident throughout• Standing in for the Editorial Lead and shaping the daily output, as required • Supporting the Editorial Lead in providing coaching, mentoring and training to team members and independent contractors• Proactively identifying possible improvements and innovation in working practices, the journalistic tool kit, coverage priorities and product formats that will enable the BBC to deliver maximum value to users

Kenya

• Designed, developed and implemented communication and outreach/advocacy strategies, including the organisation’s media strategies • Monitored and analysed print and social media and prepared reports • Developed, supported and promoted the organisation’s goals, including message development, social media content creation and media outreach• Developed and disseminated public relations materials that increased the organisation’s visibility in the media• Identified target audiences and created strategies to effectively engage them• Ensured digital marketing content aligned with the organisation’s brand identity and message, and assisted with marketing campaigns as needed• Worked closely with the senior leadership to develop and strengthen employee engagement activities• Produced communications material that influenced the media, partners and policy makers• Researched, drafted and disseminated press materials to appropriate media

Kenya

• Produced engaging and insightful content in a variety of different formats (including video) for BBC audiences• Ensured all output adhered to the highest journalistic standards and is consistent with the BBC’s editorial guidelines• Came up with original ideas and creative treatments for on-going and emerging narratives, including data-driven products and multimedia elements• Fed in to the global news agenda by leading editorial operations as required• Continually developed expert knowledge of all media types (including social media) in the coverage area, ensuring that this source context features in output• Continually developed self and others – including new members of staff and freelancers – through training and mentoring as well as liaising with the administration as required• Maintained a thorough understanding of African news and current affairs, digital and media scene; and acted as a point of reference on Africa both internally and for all BBC users• Shared insights directly with BBC audiences, including through broadcast interviews• Worked collaboratively with colleagues across the BBC

Kenya

• Monitored, selected, prioritised, edited and translated material from media sources, including multimedia content• Ensured appropriate processing of such material• Wrote and edited specialist products derived from monitored African media• Maintained and developed expert knowledge of the Horn of Africa region• Maintained and developed expert knowledge of traditional and "new" media in the Horn of Africa

Kenya

Kenya