Worked directly with the CEO and partners in shaping and formulating the digital media strategy. Helped with the transition and migration of the site from Django to Wordpress. Established SEO monitoring tools and campaigns to track goal completions and KPIs. Created an editorial calendar for content rollout and expansion. Created an on boarding process for the CEO and stakeholders on SEO and organic traffic. Created a revamp strategy that set a foundation of compounded growth that will continue to improve. Created and managed email marketing campaigns, as well as lead captures and conversions. Managed a team of writers, editors, and PR managers, helping to set a cadence of content production that placed us above our competitors. Took organic traffic from 2K monthly to over 72k monthly in only 7 months.

- Responsible for creating, leading and managing growth (primarily SEO) for key projects and investments. - Created and built out an SEO team (and arsenal) that focuses on moving the needle (specifically for new startups looking to disrupt). - Developed content marketing amplification strategies (PR/Link building) for sustained growth and scale.

- Schedule and launch optimized landing pages designed to either capture email subscribers on WordPress websites or drive revenue on Magento eCommerce sites. - Track email acquisition, revenue, and traffic from executed landing page strategies. - Guide editors and marketers on top keywords to use to maximize search rankings. - Work with co-workers and the department Manager to conduct A/B tests to improve conversion funnel strategies. - Assist with the Social Media program for managed communities (Facebook, Twitter, Pinterest, etc.) by promoting the optimized content that is planned and launched by this position. - Work with co-workers and the department Manager to create and execute relationship and content-focused link building campaigns for managed communities. - Work alongside the department Manager to oversee general search engine optimization for managed websites.