Yusuf Bashir Email & Phone Number

Lagos, LA, NG

Lagos, Lagos State, Nigeria

• Lead the strategic planning and execution of StanbicIBTC bank Agent network expansion initiatives across Lagos.
• Develop and implement comprehensive business development strategies to drive agent recruitment, training, and performance management.
• Collaborate with internal teams and external partners to ensure compliance with regulatory requirements, risk management, and operational efficiency.
• Conduct market analysis, identify growth opportunities, and formulate action plans to capitalize on market potential and achieve business objectives.
• Provide leadership, guidance, and support to regional teams to optimize agent network performance, enhance customer experience, and drive revenue growth.
• Monitor and analyze key performance indicators, generate reports, and provide insights for strategic decision-making and performance improvement.

Lagos, Nigeria

• Lead the strategic planning and development of mobile money products and services, including digital wallets and financial inclusion solutions.
• Conduct market research, user studies, and competitive analysis to identify market trends, customer needs, and growth opportunities.
• Collaborate with cross-functional teams, including product development, marketing, sales, and technology, to define product roadmaps, features, and priorities.
• Drive product lifecycle management, from ideation and requirements gathering to launch, optimization, and sunsetting of products.
• Define go-to-market strategies, pricing models, and promotional campaigns to drive adoption, usage, and revenue generation.
• Optimize customer experience through user interface design, usability testing, and continuous improvement initiatives.

Lagos, Nigeria

• Provide strategic leadership for the resolution of technical issues and ensuring a seamless transactional delivery by E-Channels.
• Supported the delivery of transactional processing targets across E-Channels with stakeholders.
• Reviewed transactional failure reasons and supporting stakeholders in the resolution process.
• Provided insight on transactional behaviour trends for streamline of product delivery strategies.
• Reported real time transaction success and failure tracking for proactive engagement of stakeholders for issues trend identification and resolution.
• Drove quality and effective periodic prompt of stakeholders on transactional failure performance.

Lagos, Nigeria

• Dynamic and results-driven with a strong background in agent banking operations, sales, and business development.
• Lead the development and implementation of agent banking strategies to drive financial inclusion and expand the bank's reach in underserved communities.
• Manage a network of agents, including recruitment, training, performance monitoring, and incentives management.
• Conduct market research and analysis to identify opportunities for agent network expansion and business growth.
• Collaborate with internal teams to ensure compliance with regulatory requirements, risk management, and operational efficiency.
• Provide ongoing support, training, and guidance to agents to enhance service delivery and customer satisfaction.

Lagos, Nigeria

• Supported the expansion of One hundred branches within a year for the bank.
• Prepared business cases of approved locations & process payments.
• Assisted in identifying and carrying out SWOT analysis of proposed locations.
• Advised businesses on decision making indicators/variables (business case model variables) which ensured maximum returns at appropriate cost and optimal breakeven periods.Key Achievements
• Collaborated with team and achieved 90% of the set budget, a total of Ninety branches across different states were opened within one year of the project span.
• Expanded the branch network from fifty to one hundred and forty branches in collaboration with team.

Lagos, Nigeria

• Resolved customer queries involving ATM card hotlist, ATM card linking on postilion and customer account confirmation for external audit within the stipulated SLA (Service Level Agreement).
• Configured SMS notification on customers’ account and confirmed customers’ account status to Embassies.
• Seamlessly channeled customer queries to the call center via messages, call back tunes, banners in branches.
• Moderated fraud via false declarations of statements at embassies and ATM.
• Led the introduction of Hausa language in the customer service Centre.

Lagos, Nigeria

• Grow the branch’s vehicle and asset finance value from zero to N100 Million within 6 months of roll out.
• Managed client’s investment margin facility with the bank.
• Drive client acquisition and retention through relationship management.
• Coordinate market asset and liability for the bank inclusive of Personal Loans, Home loans, Vehicle and Asset financing.

•Master Of Business Administration

•Prince 2 Certification

Education record