• Leading all sales & product strategy and initiatives for The LifeCo branded products• Designing and implementing sales, product, and business development strategies planning to tactical activities that have significant impact on total company profitability • Responsible for strategic development of company’s entire product portfolio and roadmap• Defining and developing The LifeCo winning choices across product categories, sales channels and customers within the market as a commercial strategy• Responsible for sales performance and end-to-end P&L of product portfolio• Maintaining and developing current business with existing sales channels with more focus and developing alternative channels to better understand specific channel dynamics• Responsible for market strategy, analysis and planning including product opportunities, market trends and competitive intelligence • Leading the competitive landscape and go to market strategies of leading products • Managing multi-product category and multi-channel sales responsibility • Responsible for all business needs in Turkey from sustainable product supply to distribution, from business plan to P&L • Leading commercial negotiations for customer contracts • Managing product sales and production teams by effective targeting, planning, monitoring and appraising job results

• Directly reporting to Personal Care BU Vice President• Responsible for Category Management and Sales Channel Strategy of Personal Care Categories consisting of two factories (SCA Yıldız and Aktül) and four major categories (Baby Diapers, Tissues, Wet Wipes and Liquid Soaps)• Effective planning and spending of trade marketing & sales budgets• Providing leadership/direction for all channels & customers and monitoring the performance to realize sales and EBIT targets• Responsible for ŞOK, BİM and BTT customers• Coordinating the relationships between sales-marketing and sales-demand planning departments• Preparing yearly commercial activities and account based plans

• Managing 4 distributors and leading 7 Evyap customer executives, 9 distributors’ sales representatives in the defined region• Responsible for reaching the ambitious sales, profitability, distribution objectives and trade marketing & sales budget targets• Coordinating all processes from ordering to invoicing and stock level management• Developing new business areas and customers• Maintaining regular contracts with customers in order to achieve targets• Implementing strategic category management, sales strategy and in store excellence projects• Preparing sales activities and campaigns regularly • Permanent analyze of the market by generating up-to-date market data and reasonable strategy • Trainer of Evyap Sales Academy

Personal Wash Category (Activex, Duru and Fax Brands) April 2014 – October 2015 Personal Care Category (Arko Men&Arko Nem Brands) November 2012 – March 2014 • Establishing channel strategies and implementing the associated plans• Managing & reporting all relevant category spending and ensuring to keep within budget to achieve objectives on monthly basis• Developing trade promotion plans for channels and key customers• Monitoring category performance indicators• Developing and delivering new product development (NPD) plans• Setting promotional priorities based on distribution/display objectives by brand• Working closely with sales, marketing and demand planning teams • Project manager of Evyap Sales Academy and Pricing Excellence project

• Leading Cosmetics Category consisting of two team members and directly reporting to Group Manager of Dry Food Categories• Responsible for category management, purchasing and own brand projects• Establishing and building the assortment of the category according to customer needs and market trends• Negotiating yearly and intra-yearly supplier agreements• Responsible for pricing and pricing strategy, achieving sales and profitability targets• Developing and implementing purchasing, sales and shopper marketing activities together with suppliers, marketing, operations and customer relations departments• Preparing inserts, catalogs, price promotions and in-store activities• Creating and developing layout strategy, in-store brand/product positioning• Managing daily business activities as well as supporting and managing Cosmetics departments of 24 stores• Responsible for stock management, sales and margin analysis• MCC Expansion team member of Food Category

• Leading Controlling Department consisting of five team members and directly reporting to Group Manager of Controlling• Preparing monthly forecasts, annual budgets, financial and operational reports• Making feasibility studies and preparing investment proposals for new stores and following up their performance• Participating in period end closing process by using SAP and preparing & commenting on P&L statement• Profitability analysis and EVA (Economic Value Added) calculations• Preparing reports and presentations to top management to analyze and investigate the key performance indicators• Preparing and submitting P&L statement, working capital, store profitability, general expense analysis, invested capital, EBIT evaluation reports to both internal management and to international headquarter

Leading and supervising audit teams and preparing financial statementsExperience in production and service companies especially multinationals and holdings Major clients; Procter and Gamble, Tekfen Holding, Lafarge Turkey, Bekaert-Sabancı Çelik, Barcelona de Metales, Petrol Ofisi, Turcas Petrol