• Developing and executing both short-term and long-term marketing strategies, preparation of monthly and annual marketing budgets, setting the goals and objectives fitting to strategy, and planning the optimum budget allocation accordingly. • Creating compelling communication strategy to drive Lidyana’s brand awareness and service comprehension. Managing and developing related marketing campaigns accordingly. • Seeking new and best performing acquisition channels within the context of customer acquisition strategies, and leading the activities minimizing the cost by optimizing the existing channels. • Analyzing the multi-channel customer journey and developing integrated marketing solutions.• Planning the digital CRM activities and deciding the actions to be taken by analyzing the customer life cycle.• Maximizing the customer life time value through the determined strategies and actions as part of customer retention activities. • Managing, monitoring and optimizing in-site traffic in order to maximize conversion rate. • Monitoring, consulting and leading Marketing Team. Mentoring team members and offering training in relevant methodologies, techniques. Proactively working to improve process for strategy engagements and team workflow. • Working closely with department leaders to ensure smooth execution and implementation of strategic advertising solutions through digital/new media channels. • Supplying analytical expertise and digital business understanding to leadership teams.• Coordinating cross-marketing activities / corporate partnerships to develop both new customer acquisition and retention solutions. • Improving the customer experience on all platforms of the firm by leading the development of the e-commerce platform (User Experience, User Interface, Product & Business Development)

• Leading the scheduling, coordination, and execution of all online publishing events for the website and related online marketing and merchandising campaigns and associated content.• Experienced on generating qualified leads thru portal’s growing qualified traffic• Managed SEM campaigns and SEO activities of the portal• Reviewed campaign performance reports and optimized accordingly.• Coordinated development of strategic online marketing plans and marketing campaigns, aligning schedules, projects, budgets, and resources to meet expected results.• Managed the online marketing budget to quarterly and yearly goals.• Contributed to online content by recommending, testing, and implementing improved web usability, page flow, navigation, and content to support overall objective of increasing visitors’ conversion rate.• Prepared monthly market and competitor analysis.