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As the Co-Founder and Partner of Prismfly, I lead a value-driven agency that specializes in ecommerce conversion rate optimization (CRO) for direct-to-consumer (DTC) brands. With 7+ years of experience in CRO, I have helped over 100 brands, including Dior, LVMH, Princess Polly, and Luxy Hair, to increase their revenue per session and customer lifetime value through data-driven experimentation and personalization.I am passionate about the future of ecommerce and optimization, and I enjoy sharing my insights and best practices on various platforms, such as Shopify Plus, Recharge, Klaviyo, Dynamic Yield, and Google Optimize. I also love to hire and mentor great people and see them grow in their careers. At Prismfly, we have a team of 30+ humble experts who are always learning and collaborating to deliver exceptional results for our clients. If you are looking for a partner who can help you scale your ecommerce business and optimize your customer journey, let's talk. 🚀💜
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Co-Founder And PartnerPrismflyDallas, Tx, Us
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Co-Founder & PartnerPrismfly Oct 2020 - PresentDallas, Tx, UsPrismfly drives double-digit growth in months for ecommerce DTC brands through conversion rate optimization (CRO), lifecycle marketing, design, and development. We are industry agnostic and structure strategy and execution to lift revenue per session & LTV. Prismfly is a certified partner of Shopify Plus, Recharge, Klaviyo, Dynamic Yield, Littledata and more.
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Director Of Conversion Rate OptimizationThe Maze Group May 2018 - Apr 2021New York, Ny, UsOverseeing strategy, development, and data analysis to improve the enterprise valuation of brands like Dior, LVMH, WeAreLadder, HelloFresh, Ledger, JCPenney, Blockchain.com, Kind Snacks, and many others. Yusuf oversees AB testing, UX, personalization, merchandising, and initiatives to improve the performance of platforms like Dynamic Yield, Google Optimize, Nosto, Monetate, Convert, Optimizely, VWO, and more. -
Conversion Rate Optimization AnalystApmex, Inc. Feb 2017 - May 2018Oklahoma City, Ok, UsStarted on the acquisitions team where I established and managed industry partnerships, started a content creation program and a YouTube influencer program. I later moved into CRO, where I would oversee website machine learning and personalization. My primary responsibility is website optimization through the management and ideation of multiple site experiences and variations as well as multiple monthly A/B tests in Dynamic Yield and Google Optimize. -
Seo SpecialistBigwing Interactive May 2016 - Feb 2017Oklahoma City, Oklahoma, Us -
Ceo And Co-FounderHeart Optic Oct 2015 - Aug 2016Medical device startup
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Marketing & Communications Project ManagerFlowvalve May 2013 - May 2016Sulphur, Ok, UsRevived the Marketing & Communications Department's internal and external efforts through B2B strategies, design and 5S integration. Frequently working with developers, executives and engineers on a technical level to achieve results in a new Hydro testing software to improve ISO score. Other duties included designing business cards, web & print ads, video and animations to drive sales along side a new website with a custom intuitive CMS, The results have been remarkable client brand recognition which have lead to large sales and opportunities like designing the 2014 & 2015 ‘Oil and Gas Awards’ trophy. -
Marketing & Communications Project ManagerKerr Pumps May 2013 - May 2016Sulphur, Oklahoma, UsRevived the Marketing and Communications Department using B2B strategies and revamped advertising and design of the website (59% traffic increase), sales presentations (many successful), RFPs, logos, literature and award winning trade show booths. Service manual project lead while providing writing assistance. -
Ceo And Co-FounderBasedconnect Sep 2012 - Jan 2013At the age of 17, I founded BasedConnect. This startup allowed me to collaborate with talented individuals and taught me priceless lessons in business management. We found problems within the industry and disrupted them by connecting globally via skype for meetings and did scouting in multiple languages. Our pay was unlike most and based on percentages so everyone could be paid their worth. This scalable system allowed us to grow from 5 to 30 individuals within 2 months. Since ceasing operations for a college education, BasedConnect continued to generate revenue for 3 years. We did not purchase software... we built it.
Yusuf Shurbaji Skills
Yusuf Shurbaji Education Details
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University Of Central OklahomaStrategic Communications And Marketing
Frequently Asked Questions about Yusuf Shurbaji
What company does Yusuf Shurbaji work for?
Yusuf Shurbaji works for Prismfly
What is Yusuf Shurbaji's role at the current company?
Yusuf Shurbaji's current role is Co-Founder and Partner.
What is Yusuf Shurbaji's email address?
Yusuf Shurbaji's email address is yu****@****mex.com
What is Yusuf Shurbaji's direct phone number?
Yusuf Shurbaji's direct phone number is +158062*****
What schools did Yusuf Shurbaji attend?
Yusuf Shurbaji attended University Of Central Oklahoma.
What are some of Yusuf Shurbaji's interests?
Yusuf Shurbaji has interest in Leadership, Large Data, Future, Systems, Children, Education, Advertising, Internet Of Things, Thinking Differently, Innovation.
What skills is Yusuf Shurbaji known for?
Yusuf Shurbaji has skills like Public Speaking, Advertising, Marketing, Social Media, Strategic Communications, Public Relations, Web Design, Photoshop, Digital Media, Marketing Strategy, Entrepreneurship, Videography.
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