Yuta Lin Email & Phone Number

Gold Coast, Qld, Au

Gold Coast, Qld, Au

Gold Coast

Taipei City, Taiwan

● Ｍain Responsibilities- Create Facebook Ad campaigns for clients, from planning, setting objectives, budgeting to ad formats- Use various objectives, including Catalog Sales, Conversions, Traffic and Engagement, to boost website traffic and online conversions- Provide Facebook weekly reporting tracking various KPIs: CPC, CPA, CPV, CPM, CTR, ROAS, etc.● Main Client: - E-commerce Industry: Choco (https://www.chocoshop.com.tw/)

Brisbane, Queensland, Australia

● Marketing- Run paid digital marketing campaigns, such as Facebook ads and Google ads, to boost brand awareness, online enquiries and online event applications- Employ marketing analytics techniques to gather important data (Social media, web analytics, Google Analytics etc.)- Design marketing materials to suit marketing campaigns’ purposes- Keep a good record of marketing channels performance- Research and understand the market, partner institutions and products- Research marketing trends in the specific market- Undertake daily administrative tasks to ensure the functionality and coordination of your team’s activities- Support marketing executives in organizing various projects- Collaborate with Education Counsellors to build up student network, recruit students and address students’ enquiries- Utilize internal CRM system to establish marketing and customer database for the team- Manage a WordPress site and publish blog posts or pages on WordPress● Sales- Achieve the company’s assigned performance target - Communicate deadlines and sales goals to group members- Lead the group’s marketing implementation- Assist company/team to achieve cost target within the team and control expenses- Actively discover a new market, marketing channels or partners to increase the sale- Convert education services into products and projects● Reporting- Generate comprehensive reports and proposals about the group’s operation, performance, objectives and strategies, including both regular reports and annual reports- Advise Director and Senior Managers about company strategies or structure, where necessary, to contribute to company growth● Collaboration- Assist the company to improve the workflow and system efficiency.- Maintain great communication with the admissions team, finance team or any other supporting departments within the company- Build a good relationship with other teams in the company- Assist with company-level events and task assigned

Taipei City, Taiwan

● Ｍain Responsibilities- Manage 30 to 40 Facebook Ad accounts over different industries at the same time, including FMCG, Retail, Travel, Tech and Electronics, Education, Finance and Insurance, Transport and Home and Decoration.- Create Facebook Ad campaigns for clients, from planning, setting objectives, budgeting to ad formats- Analyse Facebook Ad campaigns' performance, such as A/B testing, Facebook report and Google Analytics, and conduct optimisation to ensure ads performance benchmarks are met- Utilise Facebook and Google Analytics metrics (CPC, CPI, CPA, CPV, CPM, CPL, CTR, ROAS) to expand, evolve, and optimise campaigns- Provide conversion-focused ad creative direction and optimize ad copy based on data- For eCommerce clients, build a purchase funnel (from add to cart, checkout to purchase) and use both Conversion and Dynamic Product Ads objectives to boost business sales- Use UTM code to ensure proper tracking, attribution, and consistency across client campaigns- Communicate between clients, Sale teams and Engineering teams to ensure to achieve clients’ Facebook requirement and expectation- In charge of internal company training from designing training materials to giving a speech, such as new Facebook team members training, quarterly Sales team training and Facebook Ad new function training- Manage team performance and progress and assist team members in dealing with Facebook Advertising problems- Give a public speech to introduce Facebook online marketing● Achievements- Optimized digital ads on Facebook for around 70 clients from different industries.- Increased 40,000 page likes within 20 days; Cut the cost per page likes to 50% lower than other agencies.● Main Clients: Decathlon, McDonald's Taiwan, AVON, Cigna insurance products, Mango, EverFun Holiday, OB Design, LOVFEE, Wowprime Corp., Taiwan High Speed Rail and YKS House

Taipei City, Taiwan

● Ｍain Responsibilities- Was responsible for traditional media (Television, Radio, Magazines, Newspapers, Outdoor) buying and planning activities.- Provided reporting on traditional media, tracking various KPIs: Reach, GRPs, CPM, etc.- Oversaw media invoice reconciliation process and ensured all media is included in the buying system.- Maintained client, agency and supplier relationships.● Main Clients: - Uni-president's Dairy Group, Uni-president's Instant Food Group (https://www.uni-president.com/)- TENDAYs (http://10daysen.tendays.com.tw/)

Taipei City, Taiwan

- Design TV program CG- Use Adobe Photoshop to edit and produce

Taipei City, Taiwan

- School activities planning and execution- Organize the 15th Cross-Strait News Reporting Award- Organize a 2012 school anniversary seminar

Taipei City, Taiwan

- Manage Facebook account and official website- Events planning, marketing and execution

Taipei City, Taiwan

- TV program guests reception- TV program recording assistance- Edit and publish TV news- TV program planning

Master'S Degree, Integrated Marketing Communication

Activities and Societies: Business Advantage- Networking for Career Development Business Advantage- The Brand Call you

Bachelor'S Degree, Arts In Advertising