Yuthia Elsa Fitri Email & Phone Number

Jakarta, Indonesia

Jakarta, Indonesia

- Researched in-trend voluntary activities through online surfing on current trends and consulted with DPC to successfully executed more than 60 events per month and increased 20% participants;- Brainstormed event concept and themes including 30+ public engagement activities and created a monthly event planner through Canva platform and Microsoft Excel;- Created event rundowns, surveyed venues, and negotiated contracts with vendors, suppliers, and service providers directly or indirectly (through DPW/DPC);- Coordinated with internal and regional team through phone call, online and offline meeting;- Negotiated and confirmed performance repertoire to various parties and stakeholders to successfully execute over 40 concerts and festivals, achieving a milestone of 80.000 audiences in a concert.

Jakarta, Indonesia

- Conducted competitive analysis through directly try and examine competitor product and design to successfully gain insight of features to be implemented in adiraku application;- Analyzed adiraku’s UX review out of extracted data from Play Store platform by determining the negative, positive, and neutral text sentiment and tags resulting in features improvement and better UX review;- Created projects plans, screener surveys, and script for usability testing;- Filtered suitable participant from extracted data and recruited them via WhatsApp for research studies including importance vs satisfaction survey, rejected customer evaluation, usability testing, etc;- Assisted usability testing through online interviewing, moderating remote usability testing using Useberry platform, and notetaking using Maxqda;- Created user journey mapping and persona using Miro platform, based on data collected from in-depth interview with rejected user;- Created product knowledge flowchart using Miro platform.