Yuting Chen Email and Phone Number

• Led data analysis in competitive landscape and market attractiveness and built quantitative models to identify new categories and partners for e-commerce business to target the global wellness market • Defined new strategic market development programs and spearheaded roll out efforts of new models for merchant product offering, improving the average profit margin from 15% to 32% • Managed a cross-functional team to diagnose and resolve merchant roadblocks and engaged in 40+ partnership meetings with C-suite merchant clients, increasing revenue by 12.8%

• Designed potential partnership ecosystems by conducting quantitative model assessments and industry pain point analysis to drive revenue goal of $16B in the global SME market • Fashioned 20+ criteria for product solutions prioritization through customer journey and business case analysis for e-commerce partnership archetypes, which achieved a 35% increase in lead generation • Chaired meetings with the Executive Vice President and business leads to construct product roadmaps and value propositions for a partnership strategy with aimed at 150M+ SMEs in the global market

• Designed future-state technology-supported business plans and go-to-market strategies for the Top-3 financial groups to target the Hong Kong SME market, generating a revenue growth of over 25% • Conducted competitive analysis, market research and KPI benchmarking for business models and product strategy for a FinTech client to support its listing on NASDAQ and raising funds of $3.59B • Organized digitization transformation and business process automation projects with over 20 clients which helped identify redundancies in business processes and improve efficiency by 15% • Directed process improvement and IT infrastructure optimization projects for 10+ clients to ensure compliance with new financial regulations, leading to a 20% reduction in operating costs • Established real-time risk management strategies in business and operation functions using AI and machine learning for China’s largest FinTech company, reducing financial losses by 8.6% • Shaped 150+ Key Risk Indicators and Risk Appetite Metrics to track risk and drive resolution for 32 functions, optimizing the efficiency of enterprise risk management systems by 20% • Collaborated with 27 functional and compliance managers to design an internal control mechanism in accordance with US regulations and implement a new ERP system to go public in the US market

• Coordinated due diligence and completed a strategic review for a Chinese print manufacturer on a $25 bn acquisition of a U.S. print and accessories manufacturer• Conducted compliance risk analysis and industry research, collaborating with a 20-person team in IPO due diligences for 10+companies with an aggregated deal value of $1.3 bn

➢ Assisted in designing and operating the model of consolidation reporting system during the initiate stage ➢ Collaborated with the team of EY to issue a semiannual report and Medium-term Notes