Yuting Lan Email & Phone Number

Taiwan

Taipei City, Taiwan

Taipei City, Taiwan

Led research projects and cooperated with research agencies to help marketing and brand teams acquire key insights for shaping brand/IMC strategies.

Taipei City, Taiwan

- Managed 70+ research projects across Taiwan and China, as well as monitored 200+ focus groups, online communities, and in-depth interviews/in-home visits across FMCG, F&B, cosmetics, home appliances, fashion, and housing categories- Utilized various research methodologies to discover consumer needs and U&A that provide valuable insights and actionable.

Greater New York City Area

- Served McDonald’s Asian segment including Chinese, Korean, Filipino and Asian Indian consumers in the U.S. market. Planned and executed annual budget ranging from USD nine to ten million.- Collected census data of Asian consumers and provided observation of consumer movements that would impact targeting strategy.- Executed traditional TV, print and.

Greater Boston Area

My responsibility in fund raising was to enable the organization to assist small businesses and low income families around the Greater Boston area.- Completed a grant proposal worth USD 35,000 – 50,000.- Searched for funding opportunities and cause marketing opportunities with financial organizations.

Kaohsiung, Taiwan

I raised the incubator’s media exposure to small and medium firms, and managed a 6-month startup competition.- Managed company website and social media as well as seasonal events to gain awareness. - Wrote press releases and regular newsletters to maintain client relationships.- Coordinated budgets and timelines for both the center and three startups teams.

Kaohsiung, Taiwan

EG-GO provides digital marketing service for clients in the medical industry. My role included content development, SEO, consumer behavior analysis (Google Analytics), and planning online events. These increased traffic, conversion rates, and differentiated clients from their competitors.- Organized online marketing events to raise awareness and sales.

Taipei, Taiwan

I assisted with composing client reports and planning events for the multinational PR firm. Searching for potential partners was my secondary responsibility.- Organized a press conference for Electronic Arts’ video game launch, with 150 media attendees.- Monitored media exposure of clients and their competitors.

Master Of Arts (Ma), Integrated Marketing Communication, 3.4

Capestone project: develop complete marketing strategy for non-profit startup Ask for Evidence (U.S.). I served as brand strategist in.

Bachelor'S Degree, International Business, 3.4

Activities and Societies: Department Student Committee. Basketball Team. I focused my study in marketing, including brand management.