Yuting Lan Email & Phone Number

Taiwan

Taipei City, Taiwan

Taipei City, Taiwan

Led research projects and cooperated with research agencies to help marketing and brand teams acquire key insights for shaping brand/IMC strategies.

Taipei City, Taiwan

- Managed 70+ research projects across Taiwan and China, as well as monitored 200+ focus groups, online communities, and in-depth interviews/in-home visits across FMCG, F&B, cosmetics, home appliances, fashion, and housing categories- Utilized various research methodologies to discover consumer needs and U&A that provide valuable insights and actionable business recommendations: > Found out key insights of e-commerce consumer behaviors for a major player of FMCG segment through an eight-week online community. The findings successfully depicted consumer mindsets helping brand teams come up with marketing plans for an e-commerce shopping festival > Identified direction of communication and main selling points of a new home appliance. The research combined a ten-day online community and a physical consumer workshop, where consumers were led to collaborate and work out actionable communication angles from their needs and trial experience. > Assisted an FMCG brand of a female intimate product to evaluate marketing material for product launch by product placement and in-depth interview.

Greater New York City Area

- Served McDonald’s Asian segment including Chinese, Korean, Filipino and Asian Indian consumers in the U.S. market. Planned and executed annual budget ranging from USD nine to ten million.- Collected census data of Asian consumers and provided observation of consumer movements that would impact targeting strategy.- Executed traditional TV, print and digital media plans whilst managing the relationship with 35~40 media vendors.

Greater Boston Area

My responsibility in fund raising was to enable the organization to assist small businesses and low income families around the Greater Boston area.- Completed a grant proposal worth USD 35,000 – 50,000.- Searched for funding opportunities and cause marketing opportunities with financial organizations.

Kaohsiung, Taiwan

I raised the incubator’s media exposure to small and medium firms, and managed a 6-month startup competition.- Managed company website and social media as well as seasonal events to gain awareness. - Wrote press releases and regular newsletters to maintain client relationships.- Coordinated budgets and timelines for both the center and three startups teams.

Kaohsiung, Taiwan

EG-GO provides digital marketing service for clients in the medical industry. My role included content development, SEO, consumer behavior analysis (Google Analytics), and planning online events. These increased traffic, conversion rates, and differentiated clients from their competitors.- Organized online marketing events to raise awareness and sales, resulting in an 86% increase in traffic. - Led web-development projects, which involved collaborative content development with clients, user- flow design, and numerical performance analysis.- Raised website’s organic ranking through keyword research and content enhancement.

Taipei, Taiwan

I assisted with composing client reports and planning events for the multinational PR firm. Searching for potential partners was my secondary responsibility.- Organized a press conference for Electronic Arts’ video game launch, with 150 media attendees.- Monitored media exposure of clients and their competitors.

Master Of Arts (Ma), Integrated Marketing Communication, 3.4

Capestone project: develop complete marketing strategy for non-profit startup Ask for Evidence (U.S.). I served as brand strategist.

Bachelor'S Degree, International Business, 3.4

Activities and Societies: Department Student Committee. Basketball Team. I focused my study in marketing, including brand management.