Yuting Wei Email & Phone Number

Shanghai, China

Shanghai, China

• Form marketing strategies based on seasonal needs and new product release. Identified product offerings and highlighted specialties according to competitor analysis. Designed campaigns on different social channels with one theme to raise brand awareness, such as “Plan Z” for new wall-hanging air conditioner, and etc.• Manage official “RED” account of DAIKIN Air-conditioning, including official content creation and release, corporating with KOLs and KOCs to maximize campaign influence and data analysis.• Plan and execute live broadcasts to promote brand image and product sales, including content defination, script writing, live anchor acting, platform management and live show data analysis.• Operate official “Wechat” account, focusing on copywriting and wechat advertising arrangement.• Sponsor TV reality program“Dream house”. Communicated with director, designer, users and architects to ensure the use and the exposure of our products in the program. Re-edited the episode and collected for further branding use

Shanghai, China

• Manage official “RED” account, including copywriting which improves brand image and pushes the seasonal sales as well as data analysis of each post.• Operate communities and enlarge them by user identification and user redirecting. Shared contents regularly as beauty tips and special offerings to the communities for maintenance.• Improve product landing pages, including redesigning the pages, extracting product selling points to attract potential consumers. Valentine’s Day campaign：a) Created Valentine content on official account. b)Planned and designed the campaign material which includes promoational leaflet and Valentine’s card. Set special QR code for entrance, creating a new channel counting for 1% entrance. FOX campaign(membership), Double 11 sales campaign, Red Friday sales campaign ：a) Corporated with KOLs and KOCs to accelerate the exposure of campaigns.

Shanghai, China

Hengan MP（Marketing plan） project：Advised Hengan on strategic marketing plan about product concentration.• Analyzed both quantitative data and qualitative information focusing on marketing share, product type as well as the ratio of sales and sales distribution of Hengan.• Identified the product as well as the market should be concentrated. Optimized the development process and sales channel, which increased the marketshare of the product.APP（Asia Pulp & Paper Co）ERP project: Optimized the process of procurement of APP, focusing on supplier relationship management and material management. Improved the efficiency and transparency of business operation.Walmart DIM (Direct import management) project: Optimized the Import Business Management of Walmart. Designed and implemented DIM system, which brought back the purchasing order business to procurement department and increased the efficiency of logistic department.

Master Of Science - Ms, Marketing

Bachelor'S Degree, Mathematics And Statistics

Bachelor Of Arts (B.A.), Journalism

International Business/Trade/Commerce