- Conducted site audit using Screaming Frog to identify critical as well as soft errors on the website and implemented them to increase the health score of the client’s website - Conducted keyword research using Ahrefs for both main pages on the website and blog or article pages to increase ranking and gain more organic traffic - Built link building strategy based on backlink audit (broken backlinks, unlinked brand mentioned, and more) to have a better backlink profile - Conducted content audit by analyzing the data to detect underperforming content and made a plan of attack for them to improve their performance and achieve the goals - Conducted citation building and GBP optimization to increase the client’s online visibility in local search results

- Worked closely with the content team and wrote the description of the product or services on the client’s website - Conducted keyword research for product and service pages to target the right primary keyword- Conducted market research and competitor analysis to discover content gaps and opportunities to make the client’s website more visible