Yutong Hou Email and Phone Number
I am now pursuing an M.S. in Marketing Analytics in Simon Business School and will be graduating in May 2020. Currently, I am seeking a full-time internship or full-time job in digital marketing and e-commerce industry, especially in SEO Analytics/Paid Search/Media Planning fields. My core skillset: Data Analytics: Microsoft Excel and PowerPoint, SQL, R-studio and TableauDigital Marketing Knowledge: SEO, Paid Search, Social Media Marketing, Inbound MarketingPlease feel free to contact me at:Email: Yutong.Hou@simon.rochester.eduPhone: 206-475-8216
Simon Vision Consulting
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ConsultantSimon Vision Consulting Feb 2020 - PresentRochester, Ny, Us -
Digital Marketing Analytics InternParisa Wang Jan 2020 - Present• Developed digital marketing strategy with industrial research and competitor analysis for new bag lunch campaign across Social, Search and email marketing. • Utilized MOZ to analyze gap and opportunity for brand website, identifying the keywords with low ranking and find out potential opportunity for keyword targeting. (i.e. recommending high searching volume keywords from google search; identifying the potential keywords from backlinks) • Optimized existing content to improve domain expertise and SEO customer volume. • Acquired 150 waitlist subscribers and converted 50 handbags pre-sales during pre-launch stage.
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Marketing Planning InternChina Unicom Jul 2018 - Oct 2018Us• Utilized online and offline market survey of students’ demand on mobile cards in five universities in Langfang city• Constructed bundling policy about mobile phone and card wireless network with setting special price for 10% off.• Visualized the distribution of students’ demands with Tableau, discovered freshman as a segmentation to promote the bundling products.• Cooperated with universities for promotion activity, successfully sold 100+ bundle products for the first month, and the overall sale increased 8%. -
Intern, Foreign Exchange Management DepartmentPeople'S Bank Of China Dec 2017 - Feb 2018北京, 北京, Cn• Utilized V-lookup and pivot tables to analyze the financial data including asset-liability ratio, financial flow ratio etc.• Conducted data visualization with Tableau to monitor the trends over years and analyzed fluctuations from economic and political perspective.• Cooperated with technical department, enhanced the automation level and data quality of data acquisition and statistical process for 15%
Yutong Hou Skills
Yutong Hou Education Details
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University Of Rochester - Simon Business SchoolMarketing Analytics (Stem) -
University Of WashingtonEconomics And Communication
Frequently Asked Questions about Yutong Hou
What company does Yutong Hou work for?
Yutong Hou works for Simon Vision Consulting
What is Yutong Hou's role at the current company?
Yutong Hou's current role is Master of Marketing Analytics | Skilled in R, SQL, Tableau | Seeking for Marketing intern.
What schools did Yutong Hou attend?
Yutong Hou attended University Of Rochester - Simon Business School, University Of Washington.
What skills is Yutong Hou known for?
Yutong Hou has skills like Marketing Analytics, R Studio, Pricing Strategy, Search Engine Marketing, Search Engine Optimization, R 语言, Tableau 智能软件, Sql.
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