Trisha Yu Email & Phone Number

Metro Manila

Makati, National Capital Region, Philippines

• Drives new subscriber acquisition by implementing a strategic marketing roadmap that enhances customer acquisition, conversion, and market leadership.
• Develops and leads go-to-market strategies to boost brand awareness and customer demand. Collaborates closely with Trade Marketing and Area Sales teams to apply audience-driven strategies at local touchpoints.
• Oversees and executes regional promotions and campaigns in partnership with trade marketing, sales, and zone partners, ensuring effective execution and alignment with strategic goals.
• Collaborates on pricing strategies and helps monitor product performance to maintain relevance and competitiveness.
• Creates and manages communication materials and promotions with Marketing Communications, Product Marketing, and Trade Marketing teams. Supervises the development of creative assets and coordinates with internal teams.
• Manages and optimizes the marketing budget, ensuring efficient allocation across key projects. Directs spending on campaigns, special projects, promotional events, and advertising to align with marketing strategies and.

Metro Manila

• Assisted in overseeing the development and execution of marketing campaigns, including Digital PR and E-commerce initiatives, ensuring all goals were met and the execution was smooth.
• Collaborated with marketing agencies and external vendors on media, PR, marketing, and promotion plans, ensuring all deliverables were completed on time.
• Coordinated key campaign priorities by working with cross-functional teams, including Brand and Trade Marketing. Managed strategy and channel execution while incorporating feedback from Creative and Marketing teams.

Metro Manila

• (Subsidiary of First Tier Branding Solutions, Inc.)
• Led and managed multiple projects for various brands, overseeing all phases from concept to execution. This included planning, development, logistical arrangements, production, and on-site management, ensuring projects.
• Directed campaign executions while maintaining brand integrity. Collaborated with internal teams to conceptualize and plan marketing activities for products and services, ensuring all communications and executions.
• Organized a range of marketing and media events, including product launches, corporate events, high-level executive meetings, and large-scale customer events.
• Managed marketing promotional activities such as retail, in-store, and corporate promotions.
• Supervised and guided creative and design teams, coordinating with print suppliers to fulfill material requirements and ensure high-quality deliverables.

Metro Manila

• Led and managed multiple projects for various brands, overseeing all phases from concept to execution. This included planning, development, logistical arrangements, production, and on-site management, ensuring projects.
• Directed campaign executions while maintaining brand integrity. Collaborated with internal teams to conceptualize and plan marketing activities for products and services, ensuring all communications and executions.
• Organized a range of marketing and media events, including product launches, corporate events, high-level executive meetings, and large-scale customer events.
• Managed marketing promotional activities such as retail, in-store, and corporate promotions.
• Supervised and guided creative and design teams, coordinating with print suppliers to fulfill material requirements and ensure high-quality deliverables.