I am currently one of the owners at "Infinite Beauty," a company I started with from the bottom, working as a salesperson.My ambitious ‏character always made me raise high. Back ‏in the army I was made Captain early, at age 23.After the mandatory military service I got acquainted by chance with the world of boutique cosmetics retail. The pecuniary potential was clear right from the start, however there was a catch- too much of the focus was on making money and too little was on the customer.I refused to accept the flaws of the sales method as an unchangeable force of reality.It wasn't easy to change the culture in this field, yet I always pulled strongly towards customer orientation.As manager, I succeeded to increase the returned-customer pool from a few hundreds to about 2,000, and fix a bad Yelp score (2.5) to a good 4.5.All while increasing employees productivity by 10-20% every year.This I achieve by a Hands-On approach, personal example, and by inculcating a culture of excellence.As owner, my store became the longest running business and the highest grossing one amongst all the competitors in the Silicon Valley area.In this competitive and highly dynamic field of work I have managed to bring my company to such levels of ‏stability and dominance that whenever a competitor closed down, their employees, managers and clientele would refer themselves first to my business.