Yuval Cohen Golan Email & Phone Number

• Rebranding American Express’s Departures Magazine: Redesigning the magazine’s layout and overall style, infusing a fresh and innovative perspective by blending technology with print. As the Art Director of Print Design, I played a pivotal role, especially for the first three issues post-rebranding. My focus was on ensuring that the newly established guidelines and quality standards were consistently met, all while steering a dynamic creative team.• 360 Branding for VL.Cepher: A contemporary jewelry brand for which I developed comprehensive branding, a website, campaigns, and product photography. It’s now featured in Miami’s Kith Design District store.• Faena Hotel’s Instagram Telenovela: An innovative project I spearheaded a while back, blending storytelling with digital marketing.• Other clients include: Simonett (logo & web redesign), and Onia (web redesign & campaigns).

New York, New York, Us

Led the comprehensive overhaul of the brand identity, including the innovative redesign of product packaging and labels. Spearheaded the collaboration between the marketing and design teams, with direct accountability to the CEO. Initiated the early stages of reimagining the main brand label, focusing on enhancing visual content.

• Reported directly to the owner, shaping the creative vision and visual identity for Miansai’s men’s and women’s accessories line.• Developed an innovative marketing strategy and established a fresh brand direction, which continues to be a foundational element of the company’s success to this day.• Redesigned the brand website for improved user experience, leading to increased sales and customer satisfaction.• Oversaw all creative content across product design,advertising, digital presence, and in-store merchandising.• Consulted on every aspect of the business, providing creative input and strategic direction for a cohesive brand experience.• Managed creative budget, resulting in 30% decrease in production costs and improved brand management strategy.• Reviewed and analyzed the business performance, identifying areas for improvement and recommending creative solutions to enhance brand positioning and customer engagement.• Created distinctive designs for new collections, enhancing the brand’s appeal and attracting a wider customer base.

Milano, It

• Developed and taught a Digital Art Direction course designed to provide students with the knowledge and skills needed for a successful career in the industry.• Covered topics such as creative concept development, mood-board creation, visual storytelling, design principles, branding strategies, and the latest trends in digital marketing and advertising.

New York, Us

• Led a team of designers, guiding the conceptualization and execution of creative concepts and mood boards. Played a key role in mentoring junior staff, ensuring the development of high-quality design work.• Created compelling designs and immersive brand experiences for live events. Worked in synergy with marketing and communications teams to produce impactful marketing materials, contributing to the development of unique and memorable brand narratives across various platforms.

New York, New York, Us

• Collaborated closely with Alex Wiederin, Creative Director and Founder of a prestigious boutique design agency, on a wide range of creative projects encompassing luxury branding strategies. This collaboration included the design of watches and sunglasses, book design, and dynamic fashion campaigns. Our work significantly shaped the branding identities of elite clients such as Givenchy, Marc O’Polo, Jill Stuart, Oribe, and more, demonstrating a unique, versatile, and impactful luxury brand development.

New York, Us