Delivered the first Enterprise Commercial deals for the startup as part of laying the GTM foundations of the company (product, sales playbook and partnership). This provided credibility to the team, spurring growth and resulting in a clean spinoff from Alphabet.

CapitalG is Alphabet's independent growth fund. I advise entreprenuers, startups and the investment team on GTM, partnerships, data and scaling with a focus on CMS, eCommerce and other SaaS verticals.

- Owning the team that leads the scaled acquisition of customers for our largest SaaS solution Google Workspace- Grew a small channel sales of single $M to upper triple $M standalone (P&L responsibility) business portfolio developing and owning the revenue generating SaaS partnerships across Google's Collaboration & Communication platform.- Expanded the Go-to-market to offer the entire suite of Google products & services via direct API integration - SaaS (Workspace, GMB/Maps, Ads, etc..), Chrome, commerce, delivering revenue from day 1.- Directly signed a few of the biggest multi year strategic deals and commits in Google cloud EMEA and NA- Diversified the business across multiple verticals - forging strategic partnership with the leading firms across web hosting, eCommerce, OEMs, retail and business services- Broke a decades old monopoly by Microsoft on the OEM channel by finally offering Google Workspace as an alternative cloud productivity suite on Windows and Chrome OS devices

Delivering superb customer experience for advertisers/publishers/agencies and end users, by leading Strategy & Operations across Search ads, display, programmatic, YouTube and Shopping. Instilling lean, customer centricity and change management practices for a scalable, efficient and profitable growth.

Designed and led the digital transformation at Skype and Microsoft, developing a full stack data analytics platform (from telemetry to terminal), leveraging cloud, agile and lean practices, helping Skype reach peak performance ($1B revenue, 350M connected users) and helping propel Microsoft out of stagnation.- Hired, developed and managed a group of 35, including the technical, business and communication team as well as external consultants and agile coaches- Designed and implemented a new lean business ecosystem including a bleeding edge Big Data, cloud based solution (in collaboration with Microsoft Research China) that has transformed Skype's entire data infrastructure and culture- Created the new consumer & enterprise business model for the business integration of Skype & Lync and led the corporate communication of it- Championed the integration of Skype with outlook.com and the federation with Lync to accomplish greater reach via connected and reachable user base

Recruited to streamline Skype’s products for a consistent 'look and feel' across all platforms that would enable a growth strategy in Skype’s Reach, Engagement and Monetisation pillars.- Led the consistent telemetry implementation across the Skype clients for accurate aggregation of data and a ‘one source of truth’ around our strategic pillars- Promoted the move from a P2P infrastructure to a cloud based one to enable notifications for mobile devices and a higher reachable users base as a result- Trained the Product Managers on the newly developed business rhythm and introduced the x-functional product reviews (weekly, monthly and quarterly) that reduced noise and focused efforts.- Designed a metrics framework that aligned activities to user value, improved collaboration across all functions, and promoted better and more data-driven decisions throughout

(Strategy, Corporate Development, M&A) in the Office of the President & CEOA pivotal role focused on both global growth and increased organisational efficiency. Responsible for a range of sales, operations & strategic initiatives with a focus on EMEA.- Opened new sales offices in Dubai & Frankfurt as well as two successful joint ventures and partnerships with companies in Israel and Europe to capture emerging markets.- Held the book of business for Russell’s strategic clients in Israel and the diaspora, increasing inflows that led to an AuM increase of 20% to over 1 billion USD.- Introduced and launched a new spectrum of products (“Select Exposure”) which was developed to meet specific customer needs. Defined the product, categories, market differentiation, pricing and go-to-market strategies globally. Created the marketing material and participated in RFPs that successfully sold over $1bn of the products in 2011 at a time when other products were affected by the market downturn.

Venture Capital Practice - commercial due diligenceDeveloped the commercial & financial strategy of promising tech start-ups by defining and differentiating their innovation strategy, building and monetizing their products & solutions, and structuring the financing in cooperation with leading venture capitals in Israel; extensive engagements with founders, senior executives, and R&D leaders & teams.

Leading an international team (MBA internship) in the development of a long term corporate strategy for GE in APAC. Initiated scenario planning by defining the main uncertainties and by developing a forecast model that simulated future market trends based on identified drivers in the industry.

Directly managed, trained, and mentored a team of 7 multinational engineers and analystsManaged the development of Amdocs's first OSS product (via acquisition from Cramer), delivering the industry's first end-to-end business to infrastructure Quadruple play enterprise solution, and delivered the first implementation at the client's site as part of Amdocs B/OSS suite.

Advised on and managed organizational restructuring plans, improved core processes, initiated cost-benefit analyses, composed Requests for Proposals (RFP’s), and advised on change management to leading high tech enterprises. Developed and marketed a web-based enterprise application to support management decisions.

Cast member in WDW 'Millennium Village' celebration at EPCOT centre.