Product Manager
Current- Leading product-led growth for Product Discovery, Free User Dashboard, and Application Forms v2. Examined various patterns to make users interact with HVP.- Streamlined the process of purchasing programs via the discovery page; Improved CVR from 2% to 10% in the span of 4 months, with an average of 30K users monthly.- Working closely with the design team to ensure the design speaks for itself.- Revamped the Growth School website with complete ownership ensuring the right output by measuring New Users vs Existing Users.- Conducted multiple A/B experiments in the user journey to improve the engagement platform. Various Experiments like Pop-Up form vs Application Form, No-Scroll Design vs Long Form Design, etc- Leading SEO project for Free Courses, Topics, and Blogs with a team of 3+ people; 300+ Courses, 30+ Articles.- Collaborated with the Tech team for the integration of LeadSquared, WebEngage, and Convin.- Planning, Design & Automation marketing campaigns through Emails & WhatsApp channels to drive user engagement & retention via the Next Step Quiz.- Converting more than 5% MoM of the total organic users acquired through Next Step Quiz while generating revenue of more than 8 Lakhs.Key Projects:- Revamped Growth School website with a fresh look.- Created Mixpanel Dashboards for GS Website, Free User Dashboard, GS Discovery, and Application Form v2 to understand the performance metrics of the learners and the LMS to identify the areas where learnings can be implemented to improvise.- Built Next Step Quiz, It is a course recommendation quiz that helps you in choosing the right course based on your input.