Thrilled to join Gupshup as a Growth Manager! Focused on driving business growth through cutting-edge conversational messaging and data-driven strategies. With a strong background in performance marketing and a passion for emerging tech, I’m here to create impactful user experiences and unlock new opportunities for scale. Let’s connect and explore the future of conversational AI!

Thrilled to announce my promotion to Marketing Lead at Freo! 🚀 With 5 year in the field, I'm passionate about crafting compelling campaigns that resonate. Let's connect and explore the exciting world of marketing together! #MarketingLead #NewBeginnings

As a Senior Associate for Performance Marketing at Moneytap, I'm responsible for developing and executing marketing campaigns to drive user acquisition and engagement for the company's financial products and services 📈💰. This involves creating and implementing effective marketing strategies across multiple digital channels, including social media, search engines, email, and display advertising 📱💻.To be successful in this role, I need to have a deep understanding of digital marketing tactics and be able to analyze campaign performance data to make informed decisions 🤓📊. This means tracking key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and customer acquisition costs (CAC) to optimize campaigns for maximum impact and return on investment (ROI) 💸.Collaboration with other teams within the organization is essential, and I work closely with product managers, designers, data analysts, and other marketing professionals to achieve shared goals 💪🏽👥. Effective communication, strong interpersonal skills, and the ability to build relationships across teams are key to success in this area 🤝.As a Senior Associate for Performance Marketing, I'm also responsible for staying up-to-date with the latest trends and best practices in digital marketing to ensure that our campaigns are effective and relevant to our target audience 🌟👀. This means constantly learning and experimenting with new strategies and tactics to keep our campaigns fresh and engaging.Overall, the role of a Senior Associate for Performance Marketing at Moneytap is a challenging and dynamic one, requiring a combination of technical expertise, creativity, analytical skills, and collaboration 🤹🏽‍♂️🧠💻. But it's also incredibly rewarding, as we get to help people access the financial products and services they need to achieve their goals 🎉💰.

As a Marketing Executive, I've worked with clients to promote their products or services using diverse strategies and channels. 🎯💼 I've collaborated with creative teams to create engaging materials such as 🎨 graphics, 📹 videos, and compelling copy. I've utilized social media, 📱 email marketing, paid ads, and events to reach our target audience. 📧💻📲🎉Analyzing campaign effectiveness has been a key part of my role. 📈📊 I've tracked metrics like website traffic, conversion rates, and social media engagement to identify areas for improvement. I've focused on optimizing results and maximizing ROI through data-driven adjustments. 🧐💡In summary, as a Marketing Executive, I've developed and executed strategies, managed multiple channels, and analyzed data to increase brand visibility and drive sales. 🚀💪