HUGHESNET I ATLAS OCEAN VOYAGES I WAHL

SUBWAY I PAYLESS SHOESOURCE I SOBIESKI VODKA I WAHL I CATERPILLARLead agency creative development and media plans for high-profile client base. Provide strategic direction and guidance to clients and agency on media and market trends, competitive set and growth opportunities. Utilizing research and expertise, guide clients on best practices for leveraging media and digital consumption trends.- Spearheaded the brand relaunch of Sobieski Vodka targeting upscale Millennials. Generated brand affinity by hitting their passion points — music and technology — via a cross-device, digital and social media program, including Pandora, Iheart, Facebook, Twitter and Instagram.- Revitalized Villaware’s brand presence in the high-end household appliances space. Created new and inspiring web, digital, print and POS assets bringing to life Villaware’s passion for quality, food and life in the US and Europe.- Pitched and won Subway (Hispanic), the agency’s first QSR account. Lead creative, account service and social media teams in the development of integrated, culturally relevant campaigns that spark engagement, gain earned media and drive store traffic.- Repositioned Payless ShoeSource in Latin America from an everyday value brand to a fashion leader. Successfully created and launched the first social media community to connect and inspire customers in Costa Rica. The program was replicated across the region.

NORWEGIAN CRUISE LINE I TRACFONE WIRELESS I OSTER - Worked closely with the creative team to lead the work across NCL businesses in multiple media channels, developing over 440 creative communications pieces annually from email and direct email to landing pages, web solutions and video.- Directed creative development of year-round DM program with over 9 million pieces shipped annually, including 8-page destination and brand brochures, postcards and 6-panel ship launches.- Developed and launched PURL (personalized URL), the first lead generation platform dedicated to connecting with consumers and capturing emails. The campaign included DM, email and web. Resulting in reduced email acquisition/lead gen costs and a higher DM conversion rate.- Changed the way NCL engaged with booked cruisers with the first Onboard Guest program geared to encourage use on the MyNCL booking engine, communicate with cruisers during planning stages of their vacation, and ultimately drive onboard revenue.- Assembled a studio team to assist NCL’s Creative Services department with their large volume of time-sensitive creative needs, including ship launch literature, destination videos, onboard marketing and trade materials.

PNC BANK I NEW YORK LIFE I RITE AID I TRUE VALUE I AARP I MOEN- Pioneered the faucet category in the Hispanic market, positioning Moen as the aspirational brand that brought sophistication and innovation to the target’s lifestyle. The campaign yielded positive results with strong aided and unaided brand awareness within the first year. - Increased Rite Aid brand awareness in the US Hispanic market and built brand credentials through national advertising and targeted back-end tactics (health platforms) and front-end (store experience).

- Led the execution and implementation of game-changing direct marketing and email campaigns to reduce churn and nurture a customer base of over 1M subscribers to ensure the consistent achievement of monthly revenue goals.- Successful cross-functional collaboration with Product Managers, IT, developers and Business Managers during conception of new products and services.- Presented bi-weekly KPI reports to Senior Management and provided recommendations on how to optimize advertising efforts.

CELEBRITY CRUISES I ROYAL CARIBBEAN INTERNATIONALLed creative development and management of Celebrity Cruises consumer and trade advertising programs geared to the luxury traveler. Including print, co-op, direct mail, weekly email alerts, brochures and sales support material. Ensured brand consistency and quality standards that live up to the brand promise.- Handled creative development and production of new trade advertising campaign and consumer facing collateral materials reflective of the luxury mindset. - Presented recommendations and creative ideas for new ship announcements and product launches that generated buzz and earned key industry accolades.- Created the first-ever trade education program for Celebrity Cruises with over 3,000 graduates.- Successfully launched an innovative Trade Direct Mail program offering travel professionals a sensory experience to discover Celebrity’s Europe, Alaska and Caribbean cruises from their desks. - Armed trade partners with the first series of “Guides to Sell” Celebrity’s destinations, inclusive of ready-to-print, customizable ship, destination and itinerary flyers, postcards and cheat sheets.