Yu-Wei Hung Email & Phone Number

Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

- Led the successful launch of a mobile app on both iOS and Android, progressing from private alpha to public beta, and then to a marketable release.- Increased overall retention by 20%, achieving 67% retention for activated users through enhancements to core product functionality across the user’s planning journey.- Delivered a fully revamped UX/UI system, ensuring consistency across platforms by leveraging user experience and design principles.- Contributed to the development process by writing code for small feature improvements and user-centric “delighters” to support the engineering team.- Achieved a 200%+ annual increase in Quarterly Active Users (QAU) by prioritizing long-term retention features.- Spearheaded contract negotiations and formed key partnerships, enabling the launch of a revenue-generating checkout flow and booking engine.- Increased the product team’s productivity by 85% through a streamlined development process and by assigning project leaders to oversee individual initiatives.

Vancouver, British Columbia, Canada

- Led a team of 35+ content writers and editors, producing over 180 pieces of organic content.- Led video production for blog content, driving a 40% increase in video ad revenue month-over-month.- Oversaw content operations and editorial processes, managing high volumes of web content efficiently.- Developed product marketing materials that boosted app activation by 30%.- Created and executed paid ad campaigns that improved 90-day customer retention by 15%.- Directed PR efforts for Pilot's fundraising campaign, contributing to our presence in TechCrunch's Startup Battlefield '23.- Managed a lean growth team to implement a robust omni-channel marketing strategy.- Researched and shipped features to enhance user engagement and fun in the Pilot web app.- Established a feature flag and A/B testing process in Pilot’s codebase, increasing conversion rates of primary CTAs.

North Vancouver, British Columbia, Canada

- Designed and ran Pilot's Content Operation Systems (FlightDeck), integrating tools like Zapier, Discord, Trello, Webflow, and more to facilitate content flow efficiency.- Drafted and created activation- and retention-focused campaigns to increase product-market fit.- Managed Websites with 690+ CMS on Webflow with CSS/HTML + JSON Schema to improve & increase SEO, web revenue, & activated signups.- Designed & coordinated personalized outreach strategies & packages for brand partnership opportunities to generate affiliate revenue.- Oversaw management for marketing and growth teams that includes hiring applications, interviews, and creating budget plans.- Developed E-Commerce strategy, including Shopify setup and analytics tracking. - Managed 50+ contract freelancers, including writers, editors, SEO experts, and publishers to ensure consistent & efficient content output.

Vancouver, British Columbia, Canada

- Designed and developed marketing policies and strategies as a founding team member.- Edited and optimized blog content for SEO and brand strategy.- Created and optimized a semi-automated workflow for Pilot's content publication system.- Achieved over 40,000% growth in organic web traffic within a year.- Conducted comprehensive SEO audits, identifying and improving key areas.- Researched and developed content clusters and strategies based on SEO and keyword research.- Co-authored bi-weekly travel newsletters, focusing on UX improvements.- Planned and executed both short and long-term digital marketing campaigns.- Developed programmatic SEO strategies to enhance Google search recognition.

Vancouver, British Columbia, Canada

Bachelor Of Science - Bs, Natural Resources Conservation And Research

Graduated with Honours. Recipient of the Association of B.C. Forest Professionals Award (UBCO). Specialization in Science and Management.

Bachelor Of Science - Bs, Environmental Science

Activities and Societies: Recipient of the Outstanding International Student Award (OIS)Transferred into the Faculty of Forestry.

High School Diploma

Activities and Societies: - Recipient of High honours, honours, Ap scholars award, and the community service award. - President.