Yuxi Wei Email & Phone Number

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

Beijing, China

· Responsible for China Mobile digital marketing projects, ensuring all projects were delivered on time.· Scope control and budget setting for planning, resource management, staff scheduling.· Managed digital marketing campaigns across digital owned channels and paid channels, including Apps, websites, social media, E-mail, and third-party sites.· Followed up on communications and campaigns, analyzing results, and adjusting marketing programs. · Performed market research for digital products in the telecom industry, working closely with the product development team and giving optimization recommendations

Beijing, China

• Managed various digital marketing campaigns to promote China Mobile’s digital product subscriptions on Social Media.• Wrote and posted an average of three articles per week on China Mobile WeChat Blog.• Responsible for the functional design and prototype design of the "Mobile Data Go" WeChat Mini Program.• Managed activation campaigns for the Mini Program.• Analysed the performance of campaigns to help provide insights and recommendations.• Designed a Data Traffic Management platform and developed prototypes, followed up on the backend development process and ensured the quality standards were met.• Developed specification documents to standardise the operation process and improve team efficiency.• Generated requirements documents based on user feedback and complaints, worked with programmers to optimize the Data Traffic Management platform structure.• Collaborated with senior leaders of the All-China Women's Federation’s new media department.

Master Of Science - Ms, Digital Marketing, Gpa 3.69/4.2 (First Class Honours)

Bachelor'S Degree, Digital Communication And Media/Multimedia