-Managing the pitch process and work with account team and design team, provide content development and strategic marketing direction on various event such as pop-up, roadshow, launch event, conference etc and exhibition projects for the brand.-Offer brand content research, overall event planning & understanding & concept developmentto meet the client's brief and needs and present to the client perfectly.-Writing, illustrating and assembling pitch proposals from market strategy, user portrait, guestjourney, user experience multi-dimensional.-Complete scripting, aid story telling in creative full proposal/campaign includingvideo,proformance,interactive.-Event type: Launch event, Press conference, launch event, gala dinner, pop-up store, test drive experience,exhibition hall, full-year campaign-Customer Service:Adidas, Tencent, Huawei, Michelin, Porsche, Mercedes-Benz, Vivo, Alibaba, BMW, Hiphi, and other luxury brands.以市场战略、用户画像、活动流程、用户体验多维度多角度提供战略创意解决方法负责撰写整个创意活动方案活动类型：发布会、巡展、峰会、车展、试驾、快闪店、音乐嘉年华、晚宴、沙龙、酒会、国际赛事、试驾体验、快闪、展厅布展服务客户：腾讯、华为、保时捷、广汽、米其林、阿迪达斯、奔驰、Vivo、阿里巴巴，宝马、高合etc

• Establish the independent designer brand and oversee the holistic creative strategy and creative direction of the brand, product and content marketing campaigns.• Develop original creative and for a variety of marketing and brand experience touch-points.• Create go-to-market digital assets and creat apply design-thinking methodology.• Design creative solutions to practically address commercial issues.• Responsible for the creative design including fashion design，graphics，personnel invitation, copywriting, video shooting, model rehearsal, alcohol purchase, etc.• Research fashion trends and contacted the supplier and produced cashmere samples.I• n charge of online marketing, including Official Wechat account and Instagram.• 与团队共同创立品牌“RationaleLondon”, 负责UI/VI合计, 品牌形象，定位，包括品牌愿景，品牌形象，品牌价值，品牌使命等内容的建立以及品牌整体形象的创意设计• 负责对品牌的创意策略和创意构思进行提案，以音乐主题成功举办了新品发布会;策划生活方式买手店合作快闪店的产品推出线上线下创意方案，吸引了50%的人流，增加100%的销量• 预测研究当前时尚流行趋势和色卡，结合目标市场和客群进行竞品分析与市场调研，为新一季创造理念和视觉方向，完成了十款产品的制作，成功入驻国内外买手店进行售卖• 负责Lookbook的概念构思以及拍摄，linesheet的编辑以及制作;管理运营官方社交媒体平 台，包括微信和微博，与博主, KOL合作选题推文，提高80%阅读；宣传渠道的日常运营维及创意营销策划(短视频编辑);管理运营品牌官方社交媒体Instagram，编辑文案与视屏策划• 负责品牌新一季的时装设计(七款样衣单品)以及lookbook概念灵感以及拍摄;视觉系统设计，包括产品视觉规范体系、品牌设计语言

Providing assistance in developing and executing strategies to increase social media presence allows me to develop my problem-solving skills, whilst allowing me to face new challenges to aid my professional development.My organizational and management skills have been enhanced through product photoshoots and image re-touching.Communication and sales skills have been enhanced through building relationships with key bloggers and influencers.负责伦敦奢侈品牌ALPHAOMEGA LONDON 的海外社交媒体Instagram, Facebook, Twitter,Pintrest等各平台的内容采编和更新,管理粉丝的互动量与维护,收集分析和整理用户反馈及数据,提高粉丝的数量一个月增粉50%负责与KOL，influencer等媒体联系并且策划和执行相关网络营销方案, 提高35%点击率和转化率并以清晰的定位,明确包括搜索引擎、社交媒体、社群以及其他互联网渠道的触点,建立相应的营销战略, 并负责实施负责品牌视觉类内容的创意设计,包括文章及活动所需海报、画册、邀请函、H5、KV作品共计10+

• Planning and organisational skills were developed during this time, through the responsibility of organising various employee events, with the ability to work towards deadlines also enhanced as a result of this.• Being involved in the edit and design of various posters, invitation letters, magazines and newsletters allowed me to express my creativity and initiative, whilst digital marketing experience was gained through being in charge of the promotion of the WeChat Official Account.通过跨部门组织多次集团活动，包括LVMH首届品牌日活动，圣诞节音乐派对，协助零售精英管培生项目以及撰写新闻媒体稿等培养了一定的写作沟通以及规划组织能力• 管理协助运营企业内部微信号并给予改善建议(包括字体，风格的建立) 以及路威酩轩时装部微信公众号包括内容的编辑以及图片设计，微信长图排版，总计10+• 负责创意视觉设计包括各类活动海报，节日邀请函、画册、杂志的编辑以及排版，发挥并增强创意设计的能力，共计6+

• Responsibilities included being placed in charge of official social media accounts, creative content for campaigns, enhancing my IT skills and providing me with a basis to develop digital marketing capabilities.• Supporting the team on marketing events preparation allowed me to develop planning and organisational skills, as well as the ability to work as part of a team. Further to this, a knowledge of company software and databases was gained in a short space of time, reflective of my ability to hit the ground running.• 负责运营品牌官方社交媒体微博的编辑以及创意内容的输出,协助撰写公众号推广文案、策划线下活动• 负责品牌整合营销,设计全方位营销活动,结合产品与渠道制定营销方案、品牌策略、媒介筛选及宣传推广计划• 负责竞品及行业的动态分析、研究,提出市场策略建议并制作周报,月报• 制作新品的产品信息,完成销售单的填写以及店铺收支GWP和库存情况的更新

• Duties included assisting buyers and agents in completing order forms, selecting merchandise as well as purchases, developing my customer-interaction skills in a fast-paced professional environment, my team completed the largest sales orders which up to 500,000 RMB• Collaborating with other teams enhanced my communication skills and my ability to work as part of a team.• Initiative and problem-solving skills were also developed during this time, through analysis of industry trends and changes and participation in professional development opportunities.• 协助Alter买手概念店2017春夏订货会销售经理接待代理商及全球各大百货商场买手• 了解独立设计师品牌新一季的设计灵感与设计亮点,与VM团队协作负责订货会产品的摆放以及陈列• 协助品牌御用模特整理,搭配,向客户全面展示产品并协助客户拍摄产品图• 主动了解客户关键需求,为客户提供新品产品信息,帮助客户定制个性化选品策略以及产品目录到完成挑选商品,与品牌确认订单,购买工作及后续追踪协调,团队达成个人销售额200万RMB目标,与同事以及客户都建立了良好的关系