1. Responsible for product selection and creative marketing at Temu for the US market and planned 70+ creative advertisements; Collaborated with photography, editing, and promotion teams to manage the shooting process and advertising effectiveness; 2. Identified US market trends, wrote market reports, and executed strategic product selection and shooting plans; 9 ads (e.g., tote bags, draining racks) ranked top 50 in creative rankings, driving GMV in their respective categories with ROI of 1.5;3. Assisted in managing agency Davao, handling reputation crisis in North America and Europe; Provided data analysis to enhance performance; Quality inspection pass rate increased from 56% to 91%, reduced public sentiment issues caused by personnel.

1. Managed media operations for the Science and Education Channel at Anhui TV; Edited and wrote engaging content for the new media platform. Notably, articles covering typhoons and the tea industry achieved local trending status on TouTiao.2. Actively participated in various live broadcasts and media events, including the Anhui International Tea Industry Expo and the new version of Tianxian Pei; Took charge of staff coordination, live broadcasting, and subsequent publicity and promotion efforts.

1. Worked in Overseas Business Department and responsible for expanding overseas markets; Assisted in establishing marketing standards and writing SOP for promotional activities; Developing promotional schedules and planning strategies;2. Promoted key projects in the overseas market, including Go Ahead, Flower of Evil, Summer Surf Shop etc.; Utilizing market research to adjust and refine promotional methods and strategies based on cultural differences and target audience preferences;3. Collaborated with the Content Department, Production Department and Distribution Department to coordinate material placements; Cooperated with 8sian Media, supervised the operation of the YouTube channel;4. Operated iQIYI’s official accounts, including FB, Twitter, and Instagram; Accumulated over 400,000 followers and 5 million views.

1. Participated in promotional campaigns for Sohu’s social platform; Developed diverse promotional activities for different user groups by combining current trends and seasonal themes, resulting in over 500,000 exposures for the operating account.2. Assisted in maintaining public relations for the platform; Supported the discovery and management of content creators.

1. Contributed to nationwide research project, such as Chinese General Social Survey, China Rural Education and Child Health program;2. Collaborated with China Development Research Foundation, and West China Center in Sichuan University; Led field surveys of over 1,000 households, gaining comprehensive insights into children's education and cultural levels in the region;3. Compiled and revised research questionnaires and materials tailored to local conditions; Conducted interviewer training and actively participated in field surveys in the Daliangshan region; Engaged in subsequent data processing and analysis.