Yuzhen (Michelle) Chen Email & Phone Number

Los Angeles, California, US

• Led a comprehensive eCommerce strategy that resulted in a double-digit YoY revenue growth, driving significant expansion in DTC sales.
• Spearheaded a data-driven approach to merchandising, pricing, advertising and customer retention, personalizing the customer journey, leading to improved conversion rates and customer lifetime value.
• Managed marketing budget across channels, including Paid Search, Paid Social, Display, Email and SMS to increase customer acquisition and brand awareness.
• Innovated customer acquisition strategies and improved customer retention through targeted rewards programs, engaging events, and impactful brand activations.
• Drove the implementation of new technologies within the team, resulting in improved efficiency, data accuracy, and overall martech stack optimization.
• Drove strategic decision-making by analyzing key performance metrics, identifying opportunities, and reporting insights to executive leadership.

Los Angeles, US

• Drive new customer growth across key acquisition channels through campaign creation, analysis and optimization of the full-funnel experience. Current priorities include, display, social, SEM, SEO, email with additional.
• Own the execution and optimization of paid campaigns including budget management, creative messaging, landing page UX/UI, targeting, channel mix, and performance analysis
• Monitor and report on the performance of paid media campaigns and make recommendations for improvement.
• Proven ability to conceive and implement successful marketing campaigns holistically from channel, to ad unit, to landing page, to purchase experience, to lifetime value and lead nurturing.
• Oversees external agencies/technology vendors and works across internal departments to effectively manage digital projects.
• Manage and maintain CRM on an ongoing basis addressing customer segmentation, opt-outs and bounces to optimize deliverability, open rates, and digital reputation.

Glendale, California, US

• Created and managed marketing collateral, including vertical presentations, monthly customer update, videos, infograhics, landing pages etc.
• Email marketing and automation.
• Tracked and analyzed the performances of ongoing marketing programs, including webinars, emails, online ads, social media, training, and website. Created marketing metrics report and provided insights and suggestions.
• Created and managed search engine ads and Google Display Network ads.
• Managed and executed customer satisfaction survey program. Worked with Tech Support, QA, Sales, and Customer Service to improve customer satisfaction scores.
• Organized and hosted monthly webinars to capture leads.

New York City, NY, US

• Developed and managed sales materials such as proposals, presentations and project tracking sheets.
• Brainstormed for new station initiative ideas and sales opportunities.
• Conducted research on clients, markets and competition.

Master'S Degree, Communication Management

Bachelor, Business Administration And Management, General