Yuzhen (Michelle) Chen Email & Phone Number

Los Angeles, California, Us

• Led a comprehensive eCommerce strategy that resulted in a double-digit YoY revenue growth, driving significant expansion in DTC sales.• Spearheaded a data-driven approach to merchandising, pricing, advertising and customer retention, personalizing the customer journey, leading to improved conversion rates and customer lifetime value.• Managed marketing budget across channels, including Paid Search, Paid Social, Display, Email and SMS to increase customer acquisition and brand awareness.• Innovated customer acquisition strategies and improved customer retention through targeted rewards programs, engaging events, and impactful brand activations.• Drove the implementation of new technologies within the team, resulting in improved efficiency, data accuracy, and overall martech stack optimization.• Drove strategic decision-making by analyzing key performance metrics, identifying opportunities, and reporting insights to executive leadership.

Los Angeles, Us

• Drive new customer growth across key acquisition channels through campaign creation, analysis and optimization of the full-funnel experience. Current priorities include, display, social, SEM, SEO, email with additional growth opportunities across Advanced TV, SMS, affiliate marketing, direct mail, in-store retail, marketplaces.• Drive new customer growth across key acquisition channels through campaign creation, analysis and optimization of the full-funnel experience. Current priorities include, display, social, SEM, SEO, email with additional growth opportunities across Advanced TV, SMS, affiliate marketing, direct mail, in-store retail, marketplaces.• Own the execution and optimization of paid campaigns including budget management, creative messaging, landing page UX/UI, targeting, channel mix, and performance analysis• Monitor and report on the performance of paid media campaigns and make recommendations for improvement.• Proven ability to conceive and implement successful marketing campaigns holistically from channel, to ad unit, to landing page, to purchase experience, to lifetime value and lead nurturing. • Oversees external agencies/technology vendors and works across internal departments to effectively manage digital projects. • Manage and maintain CRM on an ongoing basis addressing customer segmentation, opt-outs and bounces to optimize deliverability, open rates, and digital reputation.• Conceive, develop, and deploy email marketing campaigns.• Increase marketing effectiveness through targeted (data-driven) lead generation and lead nurturing tactics.• Augment data driven understanding of the customer with insight from Google Analytics, usability studies, user interviews and feedback. • Design and implement effective A/B tests.

Glendale, California, Us

• Created and managed marketing collateral, including vertical presentations, monthly customer update, videos, infograhics, landing pages etc.• Email marketing and automation.• Tracked and analyzed the performances of ongoing marketing programs, including webinars, emails, online ads, social media, training, and website. Created marketing metrics report and provided insights and suggestions based on KPIs.• Created and managed search engine ads and Google Display Network ads.• Managed and executed customer satisfaction survey program. Worked with Tech Support, QA, Sales, and Customer Service to improve customer satisfaction scores.• Organized and hosted monthly webinars to capture leads. • Case study development.

New York City, Ny, Us

• Developed and managed sales materials such as proposals, presentations and project tracking sheets.• Brainstormed for new station initiative ideas and sales opportunities.• Conducted research on clients, markets and competition.

Master'S Degree, Communication Management

Bachelor, Business Administration And Management, General