To serve EMEA investors to understand the A-share market with data and information solutions.WIND Institution’s Field Research Dataset is a great tool for investors to study China A-share listed companies. It contains detailed records of visits by both onshore and offshore investors, and also covers the variety of investor-corporate communication activities such as company tours, earnings calls and press conferences. It is a unique dataset in China with which to study the interaction between investors and corporate management.

•Digitalization Leadership: Orchestrated Dremel’s user marketing digitalization across 15 Asia-Pacific countries. Collaborated with 3 global and 5 local teams to integrate and deploy brand strategies that aligned with global targets. Assumed full responsibility for Dremel China Mini Program, driving a 25% increase in user interaction. Simultaneously managed Dremel AP's Youtube channel, garnering over 500k views in total.-•User Experience Enhancement and Google Ads Oversight: Optimized the digital journey for various user profiles, initiating weekly SAP Marketing Cloud newsletter updates. Managed a database of 20k+ users, achieving an impressive 80% growth rate within a 14-month span. Supervised daily Google Ads analytics, devising region-tailored keyword strategies in 5 languages. This approach propelled the brand to the top rank in its category, boasting the highest click-through rate for the entire year.-•Content and Engagement Strategy: Pioneered innovative user engagement initiatives, including the 'Dremel DIY Challenge', which saw a 30% surge in user-generated content. Devised monthly content plans and strengthened communication by introducing bi-monthly user feedback sessions. Directed 10 monthly in-house brand photoshoots, capturing culturally relevant themes. Distributed content to AP teams in 15 countries, receiving an average content approval rating of 95% from local marketing teams.

•Team Role & Research: Positioned as an instrumental member of the Johnson & Johnson Shanghai Da Bao unit, I directed extensive market research involving over 2,000 survey respondents and 50 focus groups. These efforts culminated in gaining deep consumer insights about the preferences and purchasing behavior of Da Bao's target demographics. My innovative strategies resulted in a 15% uptick in Da Bao's brand recognition within the Chinese market by the end of 2021.-•Strategic Collaboration: Regularly contributed to high-impact brainstorming sessions, offering actionable recommendations grounded in comprehensive data. Analyzed over 30 products, leading to the identification of five key market trends and insights about three main competitors. -•Annual Planning & Execution: Instrumental in crafting J&J Da Bao team's ambitious 2021 brand marketing blueprint which aimed for a 20% growth in market share. Implemented agile methodologies to monitor project phases, resulting in a 98% on-time completion rate for initiatives. Additionally, streamlined the product system information database, integrating it with modern CRM tools, leading to a 25% reduction in data retrieval times and bolstering team efficiency.

•Marketing Strategy & Digital Operations: Entrusted with crafting and executing Boots' inaugural marketing strategy for China. Managed daily digital media operations and spearheaded consumer engagement campaigns for key brands, including Boots Cucumber, No.7, and Soap & Glory.-•Trailblazing Role & Impactful Campaigns: Had the distinction of being the first intern after WBA's entry into the Chinese market. Orchestrated an expansive community outreach, leveraging a matrix of 1000+ KOLs/KOCs across platforms like Weibo, Xiaohongshu, WeChat, and TikTok. This strategy garnered billions of views across platforms, achieving a staggering 300% above the set targets. Also, I contributed into China's live streaming landscape, liaising with influential streamers on product curation and promotional strategies. This initiative culminated in a record-breaking sale of 120,000 products in a single night.-•Boots’ Media Campaign: Took the helm of Boots' maiden media campaign in China, spotlighting the No7 Booster Serum. Conceptualized the marketing strategy, crafted compelling content, and collaborated intensively with Beauty Evolution. The campaign was a resounding success, drawing over 10,000 event registrations and amassing 40 million+ page views. Also, contributed to the Soap & Glory film and television advertising project. Engaged in diverse roles ranging from script refinement to on-set support and post-production guidance, ensuring the advertisement resonated with the target audience.

•Working as a core member of the 4A integrated communication team, provided data-driven and inspirational communications solutions, including digital and social marketing strategy, digital resources management.•Hermès: Participated in the Exhibition and the Seasonal Showcase of It starts with a dream, responsible for the planning and execution of the media public relationship, news coverage; New Balance: Involved in the Summer 2019 Collection, responsible for the news report and media coverage; assisted the shooting of commercials and follow-up of the media reports.; Shanghai International Film Festival: organized media interaction invitation for the festival; organized onsite warm-up activities with directors.