Ziniu Yu Email & Phone Number

中国 上海市

Shanghai, China

Leading the execution of ASICS SPORTSTYLE’s category marketing from PR communication to creative production in Greater China. Making marketing plans based on every season’s products, and leveraging them in communication strategy and creative asset development, while guiding and supervising agencies’ execution.KEY PROJECTS- SS23/AW23/SS24 Project Asset DevelopmentCreative Strategy, Shooting, Prodution- SS23/AW23/SS24 Product GTM Comm Strategy, Asset Adaption- SS23… Show more Leading the execution of ASICS SPORTSTYLE’s category marketing from PR communication to creative production in Greater China. Making marketing plans based on every season’s products, and leveraging them in communication strategy and creative asset development, while guiding and supervising agencies’ execution.KEY PROJECTS- SS23/AW23/SS24 Project Asset DevelopmentCreative Strategy, Shooting, Prodution- SS23/AW23/SS24 Product GTM Comm Strategy, Asset Adaption- SS23 CNY Gifting PackKey Creative Production- SS23 #NothingFeelsBetter Branding CampaignMarketing Resource Integration- SS23 #探索自定义 Branding CampaignKey Creative Production (Interactive H5), Media & KOL Coop, Community Event, Case Report- AW23 Y2K HYPERUNNING Product Campaign Comm Strategy & Approaches, Media & KOL Content Coop, Offline Party Event, Case Report- AW23 #重塑自定义 Branding CampaignPop-up Event, Media & KOL Content Coop, Comunity Coop, Case Report- AW23 Elite Camp Event Campaign Meida & KOL Coop- Project Leadership: as the owner of multiple marketing projects, holding a sense of responsiblity 24/7, willing to explore the unknown and dare to raise questions, and actively touching every executive detail to pursue perfection in outcomes.- Versatile Capability: holding a wide working scope as a member of the core team in the marketing department, familiar with various milestones and channel demands of marketing promotion, and standing in an integrative view to value and execute multiple tasks.- Multi-Party Coordination: working closely with marketing functional teams (Digital, Retail, and EC Marketing), to integrate resources from various channels, and aligning with cross departments (Merch, Sales, Design, ASICS HQ) to keep communication smooth.- Market Sensitivity: passionate about sports, lifestyle, and trendy industries and their dynamics, valuing brand storytelling and profiling, and always exploring sharp creative and communication ideas to keep the brand image fresh and unique. Show less

Shanghai, China

Serving Nike CDM Team and Editorial Team with digital marketing retaining and evergreen platform operation for Nike digital eco-system (NRC, NTC, & Nike Journal) to provide data-driven creative solutions to multi-platform user journeys in the Chinese marketing context.- Project Management: coordinating among clients, internal creative, and third parties, planning and supervising executive details from a systematic perspective, keeping projects moving as scheduled, noticing any barriers… Show more Serving Nike CDM Team and Editorial Team with digital marketing retaining and evergreen platform operation for Nike digital eco-system (NRC, NTC, & Nike Journal) to provide data-driven creative solutions to multi-platform user journeys in the Chinese marketing context.- Project Management: coordinating among clients, internal creative, and third parties, planning and supervising executive details from a systematic perspective, keeping projects moving as scheduled, noticing any barriers along with the process in advance, and providing result-driven solutions.- User Behaviour Insight: Swiftly recognising user demands in a freshly-served industry and transforming the insight into strategies and high-quality contents that have witnessed multiple user participation peaks.- Localised Creative Production: supporting creative content editing, in charge of the localisation of Nike Journal in Mainland China, and hands-on producing a massive amount of copy and video content. Show less

Shanghai

Bachelor Of Arts - Ba, International Communications Studies

Activities and Societies: 电视台（NUTS）、校友会（NAAN）

Summer Study Abroad, Contemporary Art Practice