What if this is what makes you grow?It's a question that haunts many of us, especially those with a burning desire to create. The fear of inadequacy or uncertainty can be paralyzing.But why live in fear? Why hold back from embracing your authenticity and pursuing your deepest desires? The real regret would be leaving your full potential unrealized and not giving it your all.I'm Yvana, an engineer passionate about event marketing. Ever since I was a child, my soul has craved creativity and planning. By the time I was 13, I was organizing meetings, selling products, writing a blog, and fostering connections through a club. Although engineering gave me a solid foundation, my creative side yearned for more. Marketing ignited that spark and allowed me to finally feel as though I had found my path.Over four years in B2B and B2C sales have shown me my ability to connect with people and my orientation toward service. Despite this, and having connected with one of my areas of interest, I hadn’t fully explored them all. I'm ambitious, passionate, always restless, and eager to learn and create. I paused and realized I was missing something★ Connecting with my purpose Looking inward, I rediscovered the joy I found in creating experiences and helping others shape their ideas. This realization led me to merge my career, passion, and experience Imagine creating experiences that leave a lasting positive impact on the hearts and minds of your audience.Event marketing, in all its formats—virtual, in-person, or hybrid—allows you to connect your audience with the essence of your brand and transform them into loyal ambassadors.It inspires me to witness the unlimited potential of those who have decided to cross the barrier of fear and bet on themselves. Maybe you, who are reading this, are one of them. Possibly, you're:⤷ about to launch a book⤷ you're an expert in a sector wanting to increase your authority ⤷ or you're looking to market a digital or physical productWhatever your current situation, I firmly believe that success is within reach for those who dare to go for it.From Engineer to Freelancer and now a Blogger in my spare time.Join me on this journey as we explore the endless possibilities of event marketing and its impact on product launches and brand positioning. Each week, I will share:⤷Case studies of leading brands. ⤷Trends in the world of event marketing. ⤷Strategies and developments in the industry.Start creating experiences that impact, follow your passion, and make the world see you!Follow me and don’t miss any posts!
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Marketing ManagerSizzle Design LondonSpain -
Freelance Account ManagerPubliplanner | Publicidad · Pr Feb 2024 - PresentEspañaPubliplanner connects entrepreneurs and marketers with thousands of strategic channels and media.★ We help brands boost their visibility through authority and online reputation campaigns.From the moment you inquire to receiving your purchase at Publiplanner I'm by your side. I'll guide you in choosing the ideal media to publish your sponsored article, ensuring it aligns perfectly with the goals of your campaign.yrodriguez@publiplanner.com -
Freelance Sales RepresentativePubliplanner | Publicidad · Pr Dec 2023 - Feb 2024España -
Freelance Community ManagerYvana Rodriguez Mar 2022 - PresentValencia, Estado Carabobo, VenezuelaI had always wanted to start a business; I was hungry to create something with a purpose. Despite not having a clear idea at the beginning, I just knew that I wanted to start. The opportunity came when I began by renovating my family's old apartment, rented it out, and took charge of its administration. To attract tenants, I created an Instagram account called "laresiestudiantil" and started uploading engaging content that highlighted the residence's community atmosphere. I even contacted a lawyer to manage contracts and establish clear coexistence regulations. The residence remains under my successful administration to this day.The success of my own project gave me the confidence to pursue freelance marketing opportunities. When an acquaintance learned that a co-worker needed help positioning her dessert business in Chile, they recommended me to manage her Instagram account. Despite having a basic understanding of digital marketing at the time, my enthusiasm has always been a driving force. True to my motto, "if I don't know it now, I'll learn how to do it," I enrolled in a Marketing and Content Strategy Workshop to develop the necessary skills. I quickly applied this knowledge to create engaging posts (Reels, Stories, Slides) and manage user service for the dessert brand. This initial project led to another referral - an online toy store in Chile. Soon, I found myself managing three Instagram accounts in total, while still overseeing the student residence. This experience solidified my ability to quickly adapt to new environments and apply my skills to diverse projects. Where I did: ⤷ Create posts for Instagram (Reels, Stories, Slides) ⤷ Customer Support ⤷ Marketing Strategy ⤷ Creation of the Brand Board ⤷ Catalog designs ⤷ Instagram Ads★ I am passionate about contributing to the growth of ventures and visioning from an engineering perspective to elevate projects to their maximum capacity.
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Sales RepresentativeLittman Inversiones C.A. Jun 2022 - Dec 2022Naguanagua, Estado Carabobo, VenezuelaThis role immersed me in the world of large-scale sales and complex processes. I traveled to visit clients from various sectors who distributed the brand. Through these interactions, I learned to ask "key" questions that added value for both the seller and the client.Unlike my first job, where emotional connection was crucial, this B2B environment emphasized a deeper understanding of client needs and goals. Sales became more strategic, requiring me to offer comprehensive technical advice on the product and tailor my proposals to each client's specific activities and requirements.My B2B sales experience equipped me with the skills and mindset to thrive in dynamic and challenging environments. I not only learned to be more strategic in sales but also gained a holistic view of my career. This experience included understanding the logistics network involved in product marketing, internal sales processes and policies, which ultimately allowed me to identify new opportunities. Here are some of the responsibilities I held:⤷ B2B Sales⤷ Customer Service⤷ Budgeting⤷ Order Management⤷ National Dispatch Scheduling⤷ Order Tracking⤷ Customer Acquisition⤷ Client Portfolio Monitoring⤷ Issuing Invoices, Delivery Notes, and Shipment Authorizations⤷ Scheduling and Conducting Nationwide Client Visits
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Sales RepresentativeMateriales Mobiliarios C.A. Oct 2020 - Dec 2021Municipio San Diego, Estado Carabobo, VenezuelaMy first job revealed my ability to connect with people, a skill that, though I didn't directly connect it to sales at the time, helped me understand that people crave to be heard and understood. I learned the importance of building connections and paying close attention to detail, not just to provide exceptional service but also to identify potential sales opportunities. By observing customer needs and preferences, I could offer them personalized solutions and build trust.I remember managing multiple orders simultaneously, keeping customers informed and satisfied even during wait times. I learned that a smile, a positive attitude, patience, empathy, and using customers' names could significantly impact their experience. Demonstrating control despite the pressure to give each person my full attention was a constant challenge, but it instilled in me the importance of organization and time management.In short, my first job unveiled surprising aspects of myself. I discovered how much I enjoy helping people, providing solutions, and ensuring their satisfaction with my work. Here are some of the responsibilities I held:⤷ Reception and analysis of orders⤷ Customer service⤷ Order management⤷ Billing⤷ Order tracking⤷ Dispatch scheduling⤷ Analysis of key indicators⤷ Creation of audiovisual content for WhatsApp Business⤷ Lead generation (capturing potential clients)⤷ Interdepartmental collaboration
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Quality And EnvironmentalFirestone Jan 2020 - Feb 2020San Diego, Carabobo, Venezuela⤷ Scrap Control Report: 5-Year Data Analysis.⤷ ISO 9000 Compliance Checklist
Yvana Rodríguez Education Details
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Project Management -
Max Business SchoolMarketing -
Logistics, Materials, And Supply Chain Management -
Industrial Engineering
Frequently Asked Questions about Yvana Rodríguez
What company does Yvana Rodríguez work for?
Yvana Rodríguez works for Sizzle Design London
What is Yvana Rodríguez's role at the current company?
Yvana Rodríguez's current role is Marketing Manager.
What schools did Yvana Rodríguez attend?
Yvana Rodríguez attended Ceupe - Centro Europeo De Postgrado Y Empresa, Max Business School, Ceujap (Centro De Extensión De La Universidad José Antonio Páez), Universidad José Antonio Páez, Ceujap (Centro De Extensión De La Universidad José Antonio Páez), Ceujap (Centro De Extensión De La Universidad José Antonio Páez).
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