Yvonne V. Brown Email & Phone Number

Houston, TX, US

• PART-TIME OR INTERIM CHIEF MARKETING OFFICERSBUILDING MARKETING ENGINES TO ACCELERATE GROWTHChief Outsiders helps small and mid-sized companies grow by providing a part-time or interim highly-experienced marketing.
• Understand issues blocking growth and identify growth opportunities in the US or abroad.
• Evaluate markets, analyze competitors, develop new products/services, and identify new opportunities, investments, and acquisitions.
• Transform your market position and brand to compete more effectively.
• Increase your pipeline by combining social media, digital and traditional programs.
• Develop sales tools that effectively move prospects through the buying process. ybrown@chiefoutsiders.com

Led the North American marketing introduction of PowerTrunk/Teltronic S.A.U., a land mobile radio company based in Spain focused on TETRA and P25 solutions for public safety, utilities, transportation and mining. Evaluated the market opportunity before entry, branded the new subsidiary, directed marketing activities, and identified partners and investment.

• Business development and marketing consultant primarily for small and medium-sized companies. Experience in: wireless and mobile telecommunications, technology, enterprise software, industrial, professional services.
• U.S. market evaluation, entry strategies, and partner identification for foreign companies
• Acquisitions and investments
• Positioning, branding, start-up market launches, and marketing communications
• Product requirements and new product launches
• High-end prospecting for complex products and servicesSuccess Examples:

Headed marketing teams throughout the Americas for Comverse Technologies, a $1B provider of software and systems for converged billing and active customer management, mobile internet, value-added and managed services. Transformed the brand of the company from a traditional voice mail telecom company, to a versatile, nimble player in the mobile market.

GB

Headed the Americas marketing operations at Staffware, a UK-based CRM software company, during its extremely fast growth into the U.S. market. Revitalized strategic positioning, communications, channel marketing and lead generation in North, South and Central America. The company grew from $400k to $7M in two years.

US

During the company's explosive growth into the videoconferencing space, held various senior level positions in strategic planning, new product/services research, product marketing and market programs. Moved to the leading edge divisions of the company as it expanded from the room systems market into the desktop systems market and then into the.

• Consultant at Peter Merrill Associates (subs of ABT Associates), Brooks International Corporation. Independent consultant and also a contractor to Arthur D. Little, Booz-Allen & Hamilton, MAC Group.
• Provided global organizations with recommendations on how to stimulate existing markets, launch new products, and conduct industry marketing for consumer and business products and services.
• Implemented strategic and tactical marketing engagements including B2B and B2C market analysis and segmentation; service packaging and pricing, business opportunity identification; competitive analysis and positioning.

Mba, Marketing, Management

Mba, Marketing

B.A., Romance Languages

International Baccalaureate, Literature, History