Yvonne V. Brown Email and Phone Number
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PART-TIME CHIEF MARKETING OFFICER: ybrown@chiefoutsiders.comFractional senior marketing professional who’s been a member of the executive team in 45+ start-ups to $1B companies, with deep expertise in implementing marketing engines for sustainable growth: strategies, brands, people, programs, processes, and infrastructure. INSIGHTFUL STRATEGIST/CREATIVE IMPLEMENTER:My market research and analysis expertise impacts all my work. By asking the right questions to understand your company, customers, and competitors, this insight becomes the foundation to outline strategies to steer your organization into new markets and stimulate existing markets. A strategic thinker who loves to roll up her sleeves to execute creatively and effectively, I leverage my deep skills in branding, communications, operations, and prospecting to think outside the box and inventively maximize tight budgets. INDUSTRIES:B2B and B2B2C technology, manufacturing, mobile/wireless and wireline telecom, enterprise software, SaaS, professional services, public safety. Contact me about how I can help your organization.
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Partner, Chief Marketing OfficerChief Outsiders Dec 2013 - PresentHouston, Tx, UsPART-TIME OR INTERIM CHIEF MARKETING OFFICERSBUILDING MARKETING ENGINES TO ACCELERATE GROWTHChief Outsiders helps small and mid-sized companies grow by providing a part-time or interim highly-experienced marketing executive. Our Chief Marketing Officers work directly with the CEO and the executive team to reestablish or accelerate growth through a combination of strategic planning, customer and market insights, positioning and branding, effective marketing plans, and the execution and measurement of results.As your part-time or interim CMO, I can help you:• Understand issues blocking growth and identify growth opportunities in the US or abroad.• Evaluate markets, analyze competitors, develop new products/services, and identify new opportunities, investments, and acquisitions.• Transform your market position and brand to compete more effectively.• Increase your pipeline by combining social media, digital and traditional programs.• Develop sales tools that effectively move prospects through the buying process. ybrown@chiefoutsiders.com
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Vp Strategic Initiatives, Vp Market Development, Vp Business DevelopmentPowertrunk Inc. (Now Part Of Hytera) 2007 - 2013Led the North American marketing introduction of PowerTrunk/Teltronic S.A.U., a land mobile radio company based in Spain focused on TETRA and P25 solutions for public safety, utilities, transportation and mining. Evaluated the market opportunity before entry, branded the new subsidiary, directed marketing activities, and identified partners and investment opportunities. Within two years, the company went from being an unknown in the US and Canada to being the company to watch, winning the two largest bids awarded. The company was acquired by Sepura.Held part-time positions which evolved as the company's needs evolved. Concurrently President of Volny Consulting.
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President And FounderVolny Consulting 2001 - 2013Business development and marketing consultant primarily for small and medium-sized companies. Experience in: wireless and mobile telecommunications, technology, enterprise software, industrial, professional services, banking, transportation, utilities, mission-critical, public safety, state and local government, space, analytics, IT outsourcing, Focus on: • U.S. market evaluation, entry strategies, and partner identification for foreign companies• Acquisitions and investments• Positioning, branding, start-up market launches, and marketing communications• Product requirements and new product launches• High-end prospecting for complex products and servicesSuccess Examples:• Facilitated entry into the US market for a European technology company: evaluated market trends, competitors, product demand, entry barriers, price points, and required product features. The insights became an indispensable guide as the company proceeded with the investment. • Repositioned, rebranded, or launched out of stealth mode fourteen companies leading the development of the positioning, brand, naming strategy, collateral, presentations, website, booth design, launch event, press releases, and analyst meetings. • Refocused target industries for an enterprise SaaS business, increasing revenues by 84% within a year. • Provided long-term outsourced prospecting services that significantly increased the pipeline of multiple B2B professional services, telecom, and enterprise software companies.• Successfully expanded the North American presence of a Spanish in-flight space equipment company by identifying acquisition targets and making connections to land long-sought-after new deals.
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Vice President MarketingComverse Inc 1999 - 2001Headed marketing teams throughout the Americas for Comverse Technologies, a $1B provider of software and systems for converged billing and active customer management, mobile internet, value-added and managed services. Transformed the brand of the company from a traditional voice mail telecom company, to a versatile, nimble player in the mobile market.
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Director Of MarketingStaffware 1997 - 1999GbHeaded the Americas marketing operations at Staffware, a UK-based CRM software company, during its extremely fast growth into the U.S. market. Revitalized strategic positioning, communications, channel marketing and lead generation in North, South and Central America. The company grew from $400k to $7M in two years. -
Strategic Planning, Product Marketing, ProgramsPicturetel 1991 - 1997UsDuring the company's explosive growth into the videoconferencing space, held various senior level positions in strategic planning, new product/services research, product marketing and market programs. Moved to the leading edge divisions of the company as it expanded from the room systems market into the desktop systems market and then into the internet-based solutions market. -
Managing ConsultantAbt Associates, Brooks International Corp, Arthur D. Little, Mac Group 1985 - 1991• Consultant at Peter Merrill Associates (subs of ABT Associates), Brooks International Corporation. Independent consultant and also a contractor to Arthur D. Little, Booz-Allen & Hamilton, MAC Group.• Provided global organizations with recommendations on how to stimulate existing markets, launch new products, and conduct industry marketing for consumer and business products and services.• Implemented strategic and tactical marketing engagements including B2B and B2C market analysis and segmentation; service packaging and pricing, business opportunity identification; competitive analysis and positioning; demand forecasting, and industry targeting.
Yvonne V. Brown Skills
Yvonne V. Brown Education Details
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The Wharton SchoolManagement -
L'Institut Superieur Des Affaires - Isa (Hec)Marketing
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Bryn Mawr CollegeRomance Languages
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The British Schools, Montevideo, UruguayHistory
Frequently Asked Questions about Yvonne V. Brown
What company does Yvonne V. Brown work for?
Yvonne V. Brown works for Chief Outsiders
What is Yvonne V. Brown's role at the current company?
Yvonne V. Brown's current role is CMO Transforming your Marketing into an Engine for Growth: Strategies | Branding | New Markets | Go-To-Market | M&A.
What is Yvonne V. Brown's email address?
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What is Yvonne V. Brown's direct phone number?
Yvonne V. Brown's direct phone number is +161748*****
What schools did Yvonne V. Brown attend?
Yvonne V. Brown attended The Wharton School, L'institut Superieur Des Affaires - Isa (Hec), Bryn Mawr College, The British Schools, Montevideo, Uruguay.
What are some of Yvonne V. Brown's interests?
Yvonne V. Brown has interest in Collecting Antiques, Home Improvement, Reading, Sports, The Arts, Home Decoration, Children, Cooking, Gardening, Outdoors.
What skills is Yvonne V. Brown known for?
Yvonne V. Brown has skills like Strategy, Start Ups, Business Development, Competitive Analysis, Product Marketing, Lead Generation, Marketing Strategy, Market Analysis, Management, Go To Market Strategy, Product Management, Strategic Partnerships.
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