• Build, lead and motivate sales Team, including setting targets, establishing compensation & bonus plans, and fostering a collaborative and high-performance culture. • Leading M&A activities to support strategic growth objectives, establish/reinforce presence in Canada• Increased sales revenue through strategic implementation of solution selling techniques, exceedingtargets and fostering long-term client relationships.• Optimized B2B sales operations by implementing streamlined processes and innovative strategies,resulting in increased efficiency and revenue growth.• Deliver a comprehensive strategy for new business development and forecasting to drive sustainable growth.• Achieve growth of respectively 15% and 13% for FY2022, and FY2023.• Build and maintain strong relationships with clients, understanding their needs, ensuring customer satisfaction. • Streamlined processes, leading to 15% increase in bench utilization, savings and enhanced CoGSoptimization

• Worked closely and collaborate with the International executive leadership team to develop thestrategic goals and strategies.• Elaborated and implemented strategies to optimize company performance and revenue with fullownership of P&L.• Effectively build and spearhead a team of 40 employees over 3 lines of business, to execute a territoryplan to exceed $20M+ in revenue.• Design, develop and deploy 24/7 SOC P&P, to serve public and private sector organisations (includingOSINT activities).• Implement and oversee the organization’s cybersecurity program, including standards, policies,regulations, and legislation (Canada & Europe).• Provide comprehensive guidance and hands-on support to the sales team, assisting in negotiations,contract management, and the development of effective pricing strategies to drive revenue growth.• Pioneering and executing new strategies, elevating standards and achieving 100% operationalexcellence and growth.• Collaborated with a key strategic partner to co-develop a cutting-edge Cyber Range, leveraging theirexpertise in cybersecurity and our innovative technology solutions. This partnership resulted in thecreation of a state-of-the-art training platform for simulating real-world cyber threats, enhancing ourability to provide comprehensive cybersecurity solutions to clients.• Collaborated with internal teams to analyze industry trends and competitive landscape to define newbusiness opportunities and drive innovation.• Developed and implemented a comprehensive business plan, encompassing employees' certification/training and strategic marketing activities.• Promote a culture of ongoing improvement, inspiring innovation and efficiency across the organization.• Recognize skill gaps and create initiatives to improve team members' abilities and expertise.• Proficient in utilizing project management methodologies and tools to efficiently plan, execute, andmonitor projects, ensuring successful outcomes.

• Led the 4 divisions (Sales, Engineering, Sales-Specialists, Service Operations) responsible for the Enterprise Customer base (public and private sectors). Supervise 12 direct reports and 100 employees ($280M annual objective). • Reinforced business links with independent Service Providers. • Managing regular pipeline, opportunity, and business reviews with PDM and all internal stakeholders. • Cultivate a culture of ongoing improvement, stimulating innovation and efficiency across the organization. • Supporting deal activity, deal registration and working closely with the Partner’s customer base to best position solutions and services. • Skilled in project management methodologies and tools, enabling effective planning, execution, and monitoring of projects to achieve successful outcomes. • Facilitated seamless collaboration between Bell and partner, overseeing global relationship management and fostering business growth for both entities, across the country. • Briefing senior executives on the status of our alliance relationship and strategic growth plans.• Facilitated seamless collaboration between Bell and partners, overseeing global relationship management and fostering business growth.• Identify areas where additional skills or expertise are needed within the team, and develop tailored programs to enhance the capabilities of team members, ensuring they have the skills necessary to excel in their roles.• Augmented our presence and visibility thru public events (i.e. Stampede, National Music Center, Calgary Flames, Edmonton Oilers, Winnipeg Jets).

• Led the top revenue generating BBM Sales division in charge of Enterprise Customers (F&I) in Quebec and Ontario. Team of 20 people and $125M annual objective.• Responsible for the business relationship and the sales of products and services related to Information Communication & Technology (ICT) field. • Managed and supported key executive customers relationships (BNC, Intact, AXA, CDPQ, PSP, Manulife, …) to develop, implement and maintain their IT objectives, thru long-term business partnerships/outsourcing deals.• Collaborate with Partner Development Manager to define and execute GTM programs that prioritized industries and drove innovation.• Managing regular pipeline, opportunity, and business reviews with PDM and all internal stakeholders.• Updating senior executives on the current status of our alliance relationship and presenting strategic growth plans.• Managing escalations and facilitating resolution where necessary

• Led world-class organization providing strategic business transformational products and services and cutting-edge technology solutions to major enterprises operating globally in multiple industries ($422M annual objective). • Built and led team of 8 professional leaders and +200 knowledge engineers, operations SMEs, Security sales specialists, and process development experts.• Facilitated seamless collaboration between MBC and partner, overseeing global relationship management and fostering business growth for both entities, across the country.• Collaborating with the global Partner Development Manager (PDM) to define and execute Go to Market (GTM) programs that prioritize industries, define key offerings, and focus on innovation.• Determine and champion collaborative marketing initiatives centered on our strategic offerings and partner technologies.• Promoting partner solutions and their value proposition internally, educating internal teams about features and capabilities, while also advocating for Bell's expertise, past successes and unique selling points, and value to partners and clients.• Managing regular pipeline, opportunity, and business reviews with PDM and all internal stakeholders.• Supporting CGI to accelerate upskilling and certification, providing guidance to hire required expertise as needed.• Assisting with deal activity, including deal registration, and collaborating closely with the partner's customer base to effectively showcase Bell's solutions and services.• Maintaining and updating various Alliance Partner Portals (IS, MS, PS).

• Responsible for all Security related sales, events and NPI• Accountable for an annual sales objective of $18M (Security products/services).• Lead the Sales Specialist group (4 sales, 3 Business Development, 1 inside sales) to support Bell Business Market sales force (+200 account executives).• Ensured strategic presence with Key Enterprise accounts.• Established strong business relationships with Enterprise Security Leaders (CISO, CSO) in a Trusted Advisor role.• Spokesperson for all Canadian event, conference, panel related to security topics.• Lead knowledge transfer with regards to international standards and laws (Sox/C-198, ISO 17799/27000, C-TPAT, LSPRPDE/PEPIDA, Basel II).