Yves Wu Email & Phone Number

John Lewis Oxford Circus

Marylebone London

Spitalfield Market

1, Assist in store daily operation, 2, Supporting and improving team performance and service standards, 3, Support Slone Street store opening 4, Loss prevention

Liberty London

Through the 2021 Black Friday period, I managed the account to achieve a +400% increase on 2020, +44% v target under a staff shortage. By the end of 2021 I have led the team to finish on a double digit increase on the 2019 pre-pandemic result with three months less trading time in 2021. I run the business following Sisley's business plan and contributing to their and Liberty’s promotion strategy. I have led the team to achieve the account target, encouraging individual team members to… Show more Through the 2021 Black Friday period, I managed the account to achieve a +400% increase on 2020, +44% v target under a staff shortage. By the end of 2021 I have led the team to finish on a double digit increase on the 2019 pre-pandemic result with three months less trading time in 2021. I run the business following Sisley's business plan and contributing to their and Liberty’s promotion strategy. I have led the team to achieve the account target, encouraging individual team members to achieve their personal targets, and carry out their regular duties. My areas of responsibility include stock management, ensuring stock level needs are matched to the marketing plan and in store promotion requirements. Maintain the highest customer service standard and client relations to ensure loyalty. Show less

Armani Box, Covent Garden, London

Approached to be part of the opening team of the Armani Box pop up store opened to provide the full Giorgio Armani Beauty experience within Covent Garden. After an extended run, joined Selfridges and I was consistently one of the top three performers in the team. Highlights include leading the most successful VIP event in Selfridges.

Harvey Nochols

Led this newly introduced brand as part of the store’s refurbished Beauty Hall. Successful in building the brand’s reputation with new and existing Harvey Nichols clients.

Covent Garden

Set up in-store events, including in conjunction with other Covent Garden luxury brands. Lead the boutique team to achieve company targets – successful in achieving the year’s budget with stock holding maintained and within staffing levels; Supported online sales team. Performed daily store duties such as open & close keyholder procedures, cash handling, stock take, CRM, taking online orders.

Harvey Nichols Knightsbridge

Communicating between department and head office, communicate with buying team to ensure stock level as business required, Achieve store and department targets CRM, In store marketing opportunities, Ensure team individual wellbeing and performance. Ensure personal target is achieved, Provide the best customer service to every customer, Clienteling - Booking return customer, Maximum individual sales, act as brand ambassador

Selfridges, London

Communicating between department and head office, communicate with buying team to ensure stock level as business required, Achieve store and department targets CRM, In store marketing opportunities, Ensure team individual wellbeing and performance. Ensure personal target is achieved, Provide the best customer service to every customer, Clienteling - Booking return customer, Maximum individual sales, act as brand ambassador

Harrods

Approached to take the newly created executive position to improve account performance, oversee budgets, marketing, and promotion events to increase business opportunities; also to motivate team to improve personal performance. Worked alongside Harrods marketing and visual merchandising teams to maximise brand image in store and to open up new sales opportunities.

New Bond Street, London

Approached to join this New York luxury leather goods brand at their new flagship store, with specific responsibility to build a new client base, and to arrange private shopping events for special clients. Through my contacts at the Chinese Embassy and in various business and tourism circles, I have introduced many new opportunities to Coach, including a major media company, who are working with Coach to Chinese society in the UK. First event brought together business leaders from banking and… Show more Approached to join this New York luxury leather goods brand at their new flagship store, with specific responsibility to build a new client base, and to arrange private shopping events for special clients. Through my contacts at the Chinese Embassy and in various business and tourism circles, I have introduced many new opportunities to Coach, including a major media company, who are working with Coach to Chinese society in the UK. First event brought together business leaders from banking and other industries, embassy officials and tourism representatives, introducing major new sales potential, and all at minimal cost to Coach. Show less

Selfridges, Liberty

Joined as Team Leader at Selfridges, was promoted to run the counter at Liberty after one year. Turned a -22% sales decrease into a +2% increase in first year.Stocktake result from -20% to 0.1% within two years

Provided personal shopping and highest standards of customer service to ensure the best shopping experience in the world across all beauty brands for entire Harrods Beauty Department. I worked alongside the Corporate Service Department to ensure customer satisfaction; I used all sources available to locate special customer requests; I kept contact with all of the brand trainers and account managers to ensure my product knowledge was always up to date; worked with buying office in order to… Show more Provided personal shopping and highest standards of customer service to ensure the best shopping experience in the world across all beauty brands for entire Harrods Beauty Department. I worked alongside the Corporate Service Department to ensure customer satisfaction; I used all sources available to locate special customer requests; I kept contact with all of the brand trainers and account managers to ensure my product knowledge was always up to date; worked with buying office in order to ensure stocks to support promotions and events; provided feedback from customers, and ensured awareness of new and discontinued products and store events; I maximised sales and achieved all my targets. Achievement: Personal carry £350,000 business for cosmetic & perfumery per year. Received over 40 positive customer’s commendations in eighteen months. Built up a database of over 400 loyal customers in 18 months; I promoted the service in my own regular article in the Harrods staff magazine. Show less

Improve profitability by concentrating on improving sales on low margin products, and maintain sales of high margin products;Maintain counter appearance with credible display to enhance the shopping environment;Ensure all products are well presented and available at all times, to promote customer loyalty, and to prevent disappointment;File individual sales figures, monitor hourly sales;Help stock-take, and general administration.Achievements:… Show more Improve profitability by concentrating on improving sales on low margin products, and maintain sales of high margin products;Maintain counter appearance with credible display to enhance the shopping environment;Ensure all products are well presented and available at all times, to promote customer loyalty, and to prevent disappointment;File individual sales figures, monitor hourly sales;Help stock-take, and general administration.Achievements: Consistently achieve highest average spend per customer;Consistently in top three highest sales value;Consistently in top three highest sales against target;Received three complimentary customer feedback forms supported by letters from Harrods Managing Director in one month;Received awards for being top promoter of Harrods reward scheme two months running;Scored 98% by Molton Brown mystery shopper. Show less

Taipei City, Taiwan

Approached to help set up the first Bobbi Brown counter in Taiwan. Travelled nationally to train staff on product knowledge, selling techniques, make up skills and company visual merchandising standards.Asked to join Bobbi Brown herself in New York to assist with New York Fashion Week.

Travelling around country to train and supervise staff nationwide on a regular basis;Organizing promotional events and working closely with international guest make-up artists.Represent Taiwan in 97/98 Autumn / Winter New York Fashion Week to work with Bobbi Brown herself in New York.

Major guest make-up artist for Kanebo;Chief make-up artist and fashion stylist for television programs;Make-up artist for theatre productions;Elle, Vivi, Professional Beauty Magazines;Chief Make-up Artist for Ed.Pinaud cosmetic, Taiwan.

Fashion Promotion Media

Access to Fashion Promotion Media

Diploma, Btec Beauty Therapy Science

2004 VTCT NVQ Level 3, Swedish Massage VTCT NVQ Level 2, Cosmetic and Makeup Consultancy

Diploma, Drama

Study basic make up technique move ment of hands, skin care procedures, theatrical makeup, creative makeup,

Associate'S Degree, Drama

Drama study