Yvette Chang Email & Phone Number

台灣 臺北市

As a Brand Marketing Supervisor, I delivered a professional and timely 360 marketing service for the skincare brand Neogence, including new product launching, pillar products communication, and branding campaigns.I was responsible for proposing, executing and monitoring the third-party marketing agencies with all digital communication tactics, such as SEM, Google banner and YouTube video ads, Meta ads, social media marketing, content marketing, influencer marketing and live-stream events. I also worked to lead the product key vision photo shooting and maintain great relationships for the brand with media, artists, and influencers.

台灣 臺北市

● Developed and led a skincare serum and a skin oil product launching projects, contents including market analysis, product efficacy, ingredients, prototype and package designs, pricing, copywriting, and product positioning.● Optimised product upgrading implementations with cosmetics scientists and conducted multiple product improvement projects.● Coordinated project meetings, formalised policies, and interacted effectively across internal departments to keep the project on-task and ensure product image consistency.● Managed product development cycle evaluations and coordinated the budget and schedule.● Monitored competitors' strategies and planned proactive plans. ● Managed products and designed in-store product display images.

台灣 臺北市

● Proposed and executed multiple data-driven and e-commerce media proposals for new App launching, online insurance, and brand image for local insurance and Hitachi (home appliance) clients.● Proposed and acted as the key account for an annual branding project for a local insurance brand and raised 92% of visitors to the site, 533% engagement rate, and 984% active interactions compared to last year.● Managed matchmaking inter-industry combination for the client Mitsubishi Motors and Warner Bros. through a sports event and brought around 500 people to engage with the client’s campaign in person. ● Managed multiple product placement campaigns on Internet programs and raised brand awareness among youngsters with millions of views on YouTube.

台灣 臺北市

● Operated Mitsubishi Motors' new car launch digital campaign and received Youtube Ad Award for "Best Video Marketing Strategy of the Year"● Conducted 50+ digital ad campaigns by directly managing ad accounts on Facebook, Instagram, YouTube, Google, and other media for Mitsubishi Motors, home appliances, and cosmetics clients.● Collaborated with 30+ Youtubers and influencers and acted as a key account between internal planner and external media sales or influencers’ agents.

台灣 臺北市

In this role, I provided and sourced for the media planning team across the Shiseido, Lenovo, Uni-President, and NPO clients within the monthly competitor analysis, traditional TV rating reports, and digital advertising reports based in Taipei. I also assisted with physical events including the media and press management and generated post-event reports for Nars and movie clients.

Postgraduate Degree, International Strategic Marketing

● Classes included International Strategic Management, Digital Marketing Strategy, Marketing Communication Strategies, Management.

Bachelor Of Arts - Ba, Industrial Economics

Activities and Societies: ● Representative of Tamkang University, 2015 Tianjin University, China PRC Teen Leadership Forum ● Vice.