Senior Marketing Program Executive
CurrentMarketing Program Management:1. Create program content and design (sales collaterals, case studies, product videos, infographic, landing pages, EDM) to articulate the benefits of the program, drive leads, subscribers and awareness.2. Explore and plan new ways and strategies to engage, identify and reach target audience, buyers and goals.3. Educate internal and external stakeholders about program features and benefits. Assist sales team on calls with prospects when appropriate to… Show more Marketing Program Management:1. Create program content and design (sales collaterals, case studies, product videos, infographic, landing pages, EDM) to articulate the benefits of the program, drive leads, subscribers and awareness.2. Explore and plan new ways and strategies to engage, identify and reach target audience, buyers and goals.3. Educate internal and external stakeholders about program features and benefits. Assist sales team on calls with prospects when appropriate to provide deeper dives into the program.4. Support website design and content marketing, bring new ideas for content creation to the team using expertise.Strategic Partners Management:1. Establish collaboration with potential strategic partners to expand market reach. Research new ideas for collaboration, and maintain active relationship with key strategic partners.2. Experience with sponsorships management. Collaborate with external influencers, product marketers, and industry experts to produce relevant content that meets the needs of key stakeholders and audience.Marketing Operation Management:1. Manage technical aspects of key marketing systems (CRM, system automation) used to generate and report on leads. Establish and maintain scalable processes that ensure best practices in campaign and lead management.2. Analyze sales & marketing data to develop insights and make recommendations on areas for optimization. Monitor and maintain data quality within the database.Public and Investor Relations Management:1. Connect with influential media outlets and journalists to place stories about company news and other initiatives. Create content regularly to grow the company’s footprint (press releases, corporate announcements, and creative content).2. Assist with event planning (eg. press conference, panel and speaking session), including working with vendors and event coordinators for on-site collateral, and collaborate with prominent members of the company. Show less